Himani Tiwari
@himanitiwari
Social Media Manager crafting platform-specific content, strategies, and campaigns to grow engagement and brand presence.
IndiaWhat I'm looking for
I’m a Social Media Manager focused on creating captions, drafting campaign concept notes, and responding to direct messages—so brands stay present, responsive, and on-message. I’ve managed social media across multiple platforms as a remote and freelance professional since 2021.
In my roles, I build and maintain content calendars, brainstorm content ideas, and develop strategies aligned with brand objectives. I create graphics/videos on Canva and handle end-to-end publishing, including platform-specific customization for audiences on Instagram, Twitter, Discord, and more.
I’ve also supported growth through content research and competitive analysis, shaping strategy based on what works in the market. I enjoy collaborating with designers to ensure visual content matches messaging and campaign goals, and I’m currently expanding my experience with ongoing social media management for multiple brands.
Experience
Work history, roles, and key accomplishments
Social Media Manager
LOLA (lovelanguagepod)
May 2026 - Present (2 months)
Partly managed social media on a freelance basis for LOLA (lovelanguagepod).
Social Media Manager
Cutie & Boo
Feb 2025 - Present (1 year 5 months)
Partly managed social media on a freelance basis for Cutie & Boo.
Social Media Manager
Roliana
Jan 2025 - Present (1 year 6 months)
Creating captions, drafting concept notes for campaigns, and responding to direct messages. Partly manages social media on a freelance basis.
Social Media Manager
ConsultBae
May 2025 - Apr 2026 (11 months)
Created a content calendar and brainstormed content ideas. Produced graphics/videos on Canva and posted across multiple social media platforms.
Social Media Manager
Elev8
Dec 2023 - Aug 2024 (8 months)
Managed social media operations using a content calendar and caption drafting for engaging posts. Conducted competitive analysis and collaborated with graphic designers to align visuals with brand messaging and campaign goals.
B.Tech Digital Marketing Executive
HIT
Sep 2023 - Aug 2024 (11 months)
Conducted content research to support social media strategy and created content for visual assets aligned with brand guidelines and audience preferences. Managed timely publication and distribution across social media channels to optimize engagement and reach.
Social Media Manager
Metabay.co
Oct 2022 - Apr 2023 (6 months)
Led content creation for Instagram, Twitter, and Discord, customizing content for each platform’s audience. Developed and executed social media strategies aligned with brand objectives and marketing goals.
Intern/Marketing Manager
Konsyg
Sep 2021 - Sep 2022 (1 year)
Managed clients’ social media across platforms including Twitter, LinkedIn, Facebook, YouTube, Telegram, and Medium. Developed content marketing strategies and created multi-format content (blogs, infographics, videos, ads) with platform-optimized posts to maximize reach and engagement.
Education
Degrees, certifications, and relevant coursework
Madan Mohan Malaviya University of Technology
Master of Technology
2012 -
Received a GATE 2012 scholarship/stipend for pursuing an M.Tech at Madan Mohan Malaviya University of Technology.
HIT, Greater Noida
Bachelor of Technology, Digital Marketing
2008 - 2012
Completed a B.Tech in Digital Marketing at HIT, Greater Noida from 2008 to 2012.
Siam University
Master of Business Administration
Earned an MBA from Siam University in Bangkok; field of study is not specified.
Availability
Location
IndiaAuthorized to work in
Job categories
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