Open to opportunities

Hetu Shah

@hetushah

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UX/UI and service designer crafting user-centered digital and sustainable physical experiences.

Germany

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What I'm looking for

I seek roles where I can lead user-centered product and service design, prioritize sustainability, collaborate cross-functionally, and grow in end-to-end digital and physical experience design.

I am a UX/UI and service designer with a background in product and packaging design, combining research-driven digital experience design with hands-on 3D modeling and manufacturing knowledge. I have led packaging design for multiple FMCG and lifestyle brands and developed user-centered mobile app concepts addressing real-world problems.

My work emphasizes sustainability and usability — notable projects include EcoSort (a waste segregation app for Germany), Lindt premium packaging concepts, and a Booking.com UI redesign focused on accessibility and reduced friction. I apply tools such as Figma, SolidWorks and Adobe Creative Suite to translate research into tangible solutions.

I hold a MA in UX and Service Design (in progress) and a Google UX Design Professional Certificate, and I thrive collaborating across disciplines to deliver end-to-end solutions that balance aesthetic, production feasibility, and environmental responsibility.

Experience

Work history, roles, and key accomplishments

Current

MA Student UX & Service Design

Current

SRH Fernhochschule

May 2025 - Present (4 months)

Pursuing MA focused on end-to-end service ecosystems and user-centered digital experiences; conducted user research and authored a research report on leadership in remote work.

Service Design User Research Prototyping UX Research Remote Work Figma Reporting

UX/UI & Service Designer (Projects)

Self-Initiated Projects

May 2023 - Oct 2024 (1 year 5 months)

Designed user-centered digital and packaging concepts (EcoSort app, Booking.com UI redesign, Lindt premium packaging) using research-driven workflows to improve usability, accessibility, and sustainability.

User Research UX Design UI Design Figma Prototyping Accessibility Service Design Packaging

Packaging Structural Designer

Bizongo DesWorks

May 2021 - Aug 2022 (1 year 3 months)

Led packaging design for 5+ FMCG and lifestyle brands, developing premium gifting and sustainable solutions that improved shelf visibility and production feasibility while optimizing costs.

Packaging Design Sustainability Cost Optimization Cross Functional Collaboration Production Feasibility Solidworks KEYSHOT

Freelance Designer

Independent Practice

Sep 2020 - Feb 2021 (5 months)

Delivered end-to-end brand and product design for startups, including user research, concept development, prototyping, and brand visuals, maintaining on-time delivery and client satisfaction.

Brand Design User Research Prototyping Client Management Figma Adobe Illustrator Usability Testing

Education

Degrees, certifications, and relevant coursework

SRH Fernhochschule

Master of Arts, UX and Service Design

2025 -

Pursuing a Master of Arts in UX and Service Design focusing on end-to-end service ecosystems, user research, journey mapping, and prototyping across physical and digital touchpoints; authored a research report on leadership in remote work.

Coursera (Google UX Design Professional Certificate)

Professional Certificate, User Experience Design

2024 - 2024

Completed the Google UX Design Professional Certificate covering user research, wireframing, prototyping, and usability testing using industry-standard tools such as Figma and Adobe XD.

Symbiosis Institute of Design

Bachelor, Industrial and Product Design

2016 - 2020

Completed a four-year Bachelor in Industrial & Product Design; degree project involved research and 3D modeling for an interactive toy to enhance parent-child bonding with a focus on user experience and engaging interactions.