Open to opportunities

Herlina Astuti

@herlinaastuti

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Marketing research and data management professional with 9+ years' experience.

Indonesia

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What I'm looking for

I seek roles where I can apply my data management, transcription, and research skills to deliver accurate insights, work collaboratively with research teams, and grow into more advanced analytical responsibilities.

I am a marketing research and data management professional with over nine years of combined freelance and corporate experience, focused on delivering accurate data entry, transcription, and survey processing for diverse clients.

I have transcribed over 200 hours of audio/video content at 99% accuracy, processed 500+ survey datasets, and handled datasets of thousands of responses to produce actionable insights for clients in FMCG, automotive, banking, and healthcare sectors.

I bring strong technical proficiency in Microsoft Office and Google Workspace, meticulous attention to detail, and a track record of supporting research teams with qualitative coding, quantitative analysis, and clear report preparation.

Experience

Work history, roles, and key accomplishments

Current

Data Entry & Transcription Specialist

Current

Freelance

Sep 2016 - Present (9 years 3 months)

Provided high-volume data entry, transcription, and survey processing services, transcribing 200+ hours of audio/video at 99% accuracy and cleaning 500+ survey datasets to support marketing research deliverables.

Data Entry Transcription Data Cleaning Microsoft Excel Google Workspace Data Analysis

Business Analyst

PT. Lentera Pandawa Lima

Feb 2012 - Aug 2012 (6 months)

Designed and managed customer satisfaction surveys for clients such as FIF and Merck Serono, collecting and analysing data from 1,000+ respondents to produce actionable business insights and oversee field quality control.

Survey Design Data Collection Data Analysis Quality Control Customer Satisfaction Microsoft Excel Reporting

Junior Researcher / Business Analyst

Sigma Research Indonesia

Mar 2011 - Nov 2011 (8 months)

Conducted market research across FMCG, automotive, and banking sectors, managing and processing data from 5,000+ survey responses and producing research reports used for client decision-making.

Market Research Data Management Report Writing Microsoft Excel Quantitative Analysis FMCG Research