Heeba Anjum H

I’m a Product Manager who turns ambiguous user problems into shipped features, using a research-first approach to roadmap decisions. I enjoy owning a product area end-to-end—framing the problem, aligning stakeholders, scoping with engineering, and validating after launch.

At Ultimez Technology, I managed end-to-end product lifecycle for multiple modules of a crypto-based web platform, partnering with a 4–7 member engineering and design team. I used Google Analytics, Google Search Console, Matomo, and Microsoft Clarity to study behavior and UX friction, ran SEO audits with Ahrefs and SEMrush, and helped reduce release risk by testing APIs with Postman and supporting SonarQube code quality reviews.

I’m also comfortable turning insights into action through wireframes and prototypes in Figma, and I speed up execution with Claude (Anthropic) prompt engineering for PRDs and user stories. Through my teardowns and ongoing projects—like a Swiggy Instamart discovery/onboarding case study and growth-style funnel tracking for job seeking—I stay focused on analytics signals that improve outcomes.