Hamdi Mohamed

I am a dynamic social media specialist with over three years of experience in community management, brand voice development, and influencer collaborations. My passion lies in creating engaging online ecosystems that turn users into advocates, particularly focusing on Gen Z and inclusive storytelling. I thrive in fast-paced environments, utilizing my skills in real-time crisis management and sentiment analysis to support global consumer brands.

Currently, I spearhead community engagement for high-traffic campaigns at The Social Element, working with renowned brands like Visa and Nissan. My role involves managing content moderation and user interactions across various platforms, ensuring brand safety and compliance with voice and tone guidelines. I also lead influencer engagement initiatives, identifying and nurturing loyal brand advocates to enhance campaign effectiveness.

In addition to my primary role, I contribute to crisis management simulations at Polpeo TSE, where I design and execute realistic digital crises for brands across multiple sectors. This experience has honed my ability to provide real-time feedback and moderation, ensuring participants perform effectively under pressure. My educational background in psychology and digital marketing complements my practical experience, equipping me with the skills necessary to drive impactful social media strategies.