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Habeebullah Lawal

@habeebullahlawal

UGC video creator and content marketing strategist for brands like Cowrywise and WarpBeam, creating short-form campaigns shaped by engagement data.

Nigeria

Message

What I'm looking for

AI Video Creator seeking high-volume teams. I look for roles leveraging Higgsfield and Google Flow to scale your content velocity 5x faster. I thrive in environments built to automate hyper-realistic video pipelines and push past traditional constraints. Let’s build.

At WarpBeam, I produced and iterated short-form videos across X, Telegram, and YouTube, sustaining the #1 hook-rate and watch-time ranking among 60 ambassadors. I also tested UGC ad hooks, CTAs, and angles against live engagement data.

As a Video Content Creator for the RichSea Video Creativity Contest, I placed in the top 3 of 1,000+ participants with a hook-first video made for YouTube and Instagram. I produced ad variants and iterated hooks and CTAs against campaign data to support watch time and community sign-ups.

As an independent UGC Video Creator and Brand Content Producer, I deliver ad variants for brands including UglyCash, NIGE, and RichSea, from brief intake through AI generation to client handoff. At Cowrywise, I translate fintech products into short-form video content, drawing on tools such as Veo3, Higgsfield, Kling, and CapCut Pro.

Experience

Work history, roles, and key accomplishments

Current

Brand Ambassador & Content Creator

Current

Cowrywise

Jan 2023 - Present (3 years 9 months)

Translated complex fintech products into compelling short-form video content across multiple platforms as an official Brand Ambassador.

Content Creation Short form Video Fintech Brand storytelling

Current

UGC Video Creator & Brand Content Producer

Current

Independent / Freelance

Jan 2022 - Present (4 years 9 months)

Delivered 5–8 ad variants per brief for brands including UglyCash, NIGE, and RichSea, optimised for TikTok, Instagram Reels, and YouTube Shorts, by managing the full pipeline from brief intake through AI generation to client handoff.

UGC Video Production AI Video Generation Capcut Pro TikTok Instagram Reels YouTube Shorts Client Management

Video Creator & Brand Ambassador

WarpBeam

Jan 2023 - Dec 2024 (1 year 11 months)

Sustained the #1 hook-rate and watch-time ranking among 60 ambassadors over 12+ months by producing and iterating 4+ short-form videos weekly across X, Telegram, and YouTube. Improved retention and CTR on weekly UGC ad variants by scripting and editing in CapCut Pro against live engagement data.

Capcut Pro UGC Video Production Engaging Hook Writing Script Writing Creative Testing Short form Editing Data Informed Iteration

Video Content Creator

RichSea Video Creativity Contest

Jan 2023 - Dec 2024 (1 year 11 months)

Placed top 3 of 1,000+ participants by scripting and producing a hook-first, 9:16 short-form video with AI voiceover and platform-native pacing for YouTube and Instagram. Drove higher watch time and community sign-ups by producing multiple ad variants per brief and iterating hooks and CTAs against campaign data.

AI Voice Short form Editing Engaging Hook Writing Call To Action Optimization YouTube Instagram Web3

Social Media & Video Content Manager

SageBot

Jan 2022 - Dec 2023 (1 year 11 months)

Delivered compounding audience growth for a tech brand by managing end-to-end video and social content across X, Discord, and Telegram.

Social Media Management Video Content Discord Telegram

Education

Degrees, certifications, and relevant coursework

Kwara State University

Bachelor of Science, Business Administration

Final year of B.Sc. in Business Administration, expected to graduate in December 2026.

Ilorin Innovation Hub

TWDP Cohort 1 Fellow, Content Creation and Video Editing

2026 -

TWDP Cohort 1 Fellow in a 12-week demand-led programme building industry-relevant Content Creation and Video Editing skills through hands-on experience, mentorship, and career development support.