gutu gelana

Led the ZOE rebrand including logo, brand guide, content creation, and social media designs. Produced custom illustrations and visual content to keep the brand consistent across channels.

Entered, updated, and verified client records, sales, and inventory data in Excel and Google Sheets with high accuracy. Cleaned and organized raw datasets, analyzed sales and campaign data, and built charts and dashboards to help clients make decisions.

Designed pitch decks, character designs, storyboards, and illustrations for brands and agencies. Delivered branding for Bright Furniture, Kidam Shopping Center, Maree Corner, Fit Talk Podcast, and the Kangaroo Foam rebrand.

Created branding, visual assets, and pitch proposals for production and marketing clients. Supported TVC and video production with storyboards, editing, and campaign graphics.

Designed brand identities, social media content, and promotional materials for agency clients. Worked as a visual artist on campaigns, building custom illustrations and cohesive brand looks.

Planned and designed marketing content and supported campaign execution and strategy.

Attended Addis Ababa Science and Technology University in Addis Ababa, Ethiopia.

Completed primary and secondary education at St. John Baptist De La Salle Catholic School in Addis Ababa, Ethiopia.