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Gustavo Wascheck

@gustavowascheck

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Product designer with 6 years of experience in UX/UI.

Brazil

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What I'm looking for

I am looking for a role that values collaboration and innovation, where I can leverage my design expertise to create impactful user experiences and contribute to company growth.

I am a product designer with over 6 years of experience dedicated to driving company growth and optimizing internal operations. My expertise lies in revitalizing legacy products and improving conversion rates through effective interaction and visual design, which has consistently resulted in increased revenue across various industries.

Throughout my career, I have honed my skills in UX research techniques, including interviews and usability testing, to address user challenges and enhance overall user experience. I am known for building and maintaining design systems and have extensive experience in DesignOps, ensuring seamless collaboration within teams to deliver the best possible outcomes.

In my recent role at ITA Frotas, I successfully developed a B2B portal that increased user engagement fivefold within four months. My commitment to mentoring others in customer experience principles has also led to actionable insights that inform company strategies, ultimately enhancing customer satisfaction and driving growth.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

ITA Frotas

Dec 2023 - Present (1 year 6 months)

Developed the company's B2B portal in collaboration with clients and stakeholders, utilizing UX Research and UI Design techniques, which increased user sections fivefold within four months. Upgraded the digital showroom using benchmark and cognitive bias, achieving 48% more sales opportunities. Mentored two professionals on customer experience principles and led the DesignOps initiative, optimizin

Figma Customer Experience UI Design UX Research Benchmarking Product Launches SQL Communication

Product Designer

meutudo

Mar 2022 - Dec 2023 (1 year 9 months)

Created the company chatbot with UX Writing techniques and chat flows, reducing operational costs in the tens of millions of reais (BRL) range in six months. Improved the in-app hiring process using continuous discovery and quick A/B Testing, resulting in more conversion and revenue of 5 million BRL in three months. Improved the contract payment page with heuristic evaluation, UX Writing, and UI D

Miro Design Systems UX Writing A B Testing Continuous Discovery Usability Testing

UX Design Consultant

Goiás Júnior

Apr 2019 - Dec 2021 (2 years 8 months)

Provided strategic consulting for several companies, helping to identify pain points using design thinking and service design techniques, resulting in revenue growth from 5% to 50% in one year. Implemented processes to collect customer feedback, ensuring better allocation of resources to meet customer needs, and increasing the product's NPS from 50 to 76. Collaborated with companies to refine thei

Service Design UX Design Design Thinking Communication Leadership Data Analysis ROI Analysis Customer Feedback Problem Solving

Education

Degrees, certifications, and relevant coursework

Curitiba University Center for Technology

MBA, UX Research, ResearchOps and Design Leadership

Activities and societies: Relevant coursework: UX Research, DesignOps, ResearchOps

Focused on advanced topics in UX Research, ResearchOps, and Design Leadership. Relevant coursework included in-depth studies of UX Research, DesignOps, and ResearchOps.

Federal University of Goiás

Bachelor, Graphic Design

Activities and societies: Relevant coursework: UI Design, User Experience; Bachelor Thesis: MIAU AUAU: Brand experience in the third sector

Studied Graphic Design with a focus on user interface and user experience. Completed a Bachelor Thesis titled 'MIAU AUAU: Brand experience in the third sector'.