At Better.com, I help CRM, Product, and Growth Marketing teams with data requests and analysis, and built dashboards around daily KPIs across marketing channels.
I led the Google and Facebook marketing campaigns project, working with engineering to bring campaign data into the database and present performance in Looker dashboards. The work helped reduce cost per app by 25–35%.
I also led the India rate tables implementation project for daily trades, using SQL, Looker, and Advanced Excel. At Indus Valley Partners, I produced post-trade reports for hedge funds and reconciled daily trades.

