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Gopal Shrestha

@gopalshrestha

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Digital Marketing Specialist blending Meta Ads, storytelling, and creative direction to drive measurable brand growth.

Nepal

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What I'm looking for

I’m looking to build high-performing Meta Ads with creative storytelling—where I can own campaigns end-to-end, use analytics to optimize ROI, collaborate with strong creative teams, and grow into broader creative and marketing strategy leadership.

I’m a digital marketing specialist who builds end-to-end ad creatives—from script to graphics and video—using storytelling to create meaningful brand experiences and measurable results. I focus on Meta Ads management and continuous creative refinement to improve performance.

In my current role, I plan, execute, and optimize paid campaigns, aligning messaging and branding across platforms while improving ROI and reducing ad fatigue. I use analytics and targeted experimentation to keep campaigns fresh and conversion-focused.

Previously, I led creative direction and Meta Ads strategy for client campaigns, maximizing ROI through audience and targeting optimization on Facebook and Instagram. I also mentored team members in digital marketing best practices to build a stronger creative culture and execution mindset.

Beyond marketing, I bring a strong design and production background—conceptualizing graphics for digital and print, delivering motion-graphics work at scale, and even supporting 3D asset modeling. That blend of creativity, analytics, and production discipline helps me turn ideas into campaigns that perform.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Broccoli Creatives Pvt. Ltd.

Sep 2025 - Present (9 months)

Built end-to-end Meta Ads creatives from script through video and graphics to support increased inbound leads and sales. Planned, executed, and optimized Facebook/Instagram campaigns using audience and creative iteration to improve ROI and reduce ad fatigue.

Meta Ads Management Video Editing Audience Targeting Creative Testing ROI Analysis Brand Consistency Storytelling Graphic Design

Creative Design & Communication

CWISH

Feb 2019 - Dec 2025 (6 years 10 months)

Conceptualized and produced graphic designs across digital and print mediums while ensuring consistency with brand standards. Partnered with writers and project stakeholders and delivered tailored content solutions supported by marketing analytics for educational initiatives.

Graphic Design Marketing Analytics Content Development Brainstorming Visual Consistency

Creative Director & MetaAds Manager

Gomayo Tech Pvt. Ltd.

Jan 2024 - Jul 2025 (1 year 6 months)

Led creative direction and Meta Ads strategy for client campaigns, aligning brand messaging with conversion-focused creatives. Oversaw planning, execution, and optimization of Facebook/Instagram campaigns using analytics to refine targeting and maximize ROI.

Creative Direction Meta Ads Facebook Ads Instagram Ads Campaign Optimization Analytics Reporting Audience Targeting Brand Messaging

Team Lead - Motion Graphics

Innovate Tech

Dec 2019 - Nov 2023 (3 years 11 months)

Led a team of 5 motion graphics animators to deliver 150+ educational videos for Nepal’s Class 11 Business Studies curriculum. Managed production workflows, deadlines, and quality while ensuring age-appropriate visual storytelling.

Team Management Educational Video Production Production Workflows Visual Storytelling Quality Assurance Age Appropriate Content Creation Collaboration

Content Writer & Story Editor

Blaze Core

Apr 2020 - Sep 2022 (2 years 5 months)

Refined webcomic scripts with the author through dialogue proofreading, rewriting, and plotline development to support ongoing chapter releases. Planned and managed weekly chapter goals and deadlines while ensuring timely delivery without compromising quality.

Plot Development Creative Writing