I lead editorial strategy for Times Now Books, where I plan and commission coverage for a section reaching over a million monthly readers. I also write features for The Times of India and create original microdrama and short-form series for KukuTV, Story TV, and independent producers.
As founder of Creative Overcoat, I’ve built content strategy, SEO, editorial calendars, websites, and social programmes for clients across SaaS, BFSI, EdTech, healthcare, travel, hospitality, and more. I direct writers and designers to produce work that is both discoverable and worth reading.
I’m also a published novelist and journalist. My psychological thriller, Cold Blooded Love, has sold 8,000+ copies and reached its eleventh print run.
