Giovani Herrera
@giovaniherrera
Producer and audiovisual director specializing in events, BTL activations, and marketing.
SpainWhat I'm looking for
Soy productor general y director audiovisual con amplia experiencia en dirección de proyectos audiovisuales, producción de eventos y activaciones BTL para empresas. He liderado equipos, negociado con proveedores y desarrollado campañas creativas para clientes como Mall Plaza Perú, Ministerio de Cultura, Promperú, Inkafarma y otros, además de haber creado y patentado la marca ACME para servicios de marketing externo.
Trabajo bajo presión con enfoque en comunicación constante con el cliente y mejora continua; manejo producción general, dirección de cuentas y supervisión de equipos en terreno. Mis logros incluyen producción de grandes campañas (Marlboro, Gloria), implementación de activaciones para reactivación turística en pandemia y ocupación actual como Sales Manager en MHT International Business en Madrid.
Experience
Work history, roles, and key accomplishments
Sales Manager
MHT International Business
Feb 2024 - Present (1 year 8 months)
Commercial representative in Spain for diverse companies since Feb 2024, promoting product commercialization and managing client relationships and sales activities.
Director Audiovisual
MHT Business S.A.C
Jan 2018 - Dec 2022 (4 years 11 months)
Led audiovisual direction and event production for clients (Mall Plaza Perú, Ministerio de Cultura, Promperú, Inkafarma, Mifarma, Softy) from Jan 2018 to Dec 2022, delivering creative campaigns and coordinating all resources to increase campaign effectiveness and client satisfaction.
Producer
360 BTL
May 2016 - Jan 2018 (1 year 8 months)
Managed full-cycle production for BTL marketing campaigns (Marlboro, Gloria), overseeing staffing, on-site supervision, and final reporting to ensure campaign execution and client objectives.
Supervisor de Eventos
Integralo
Nov 2015 - Feb 2016 (3 months)
Supervised field teams and coordinated event setups for major campaigns (Plaza Points, Expo Arcon, Jockey Club), ensuring timely staff arrival, module assembly, and client coordination.
Coordinador de Servicios
Phoenician S.A.C
Sep 2013 - Dec 2015 (2 years 3 months)
Supervised 11 technicians and managed installation logistics and stock control for dispenser deployments across Lima and provinces, improving installation timeliness and operational tracking.
Administrador
Seinmec SAC
Jan 2008 - Sep 2013 (5 years 8 months)
Managed administrative operations for an import and commercial company of industrial and mining machinery, supporting sales and logistics functions from Jan 2008 to Sep 2013.
Education
Degrees, certifications, and relevant coursework
Taller de Insights Marketing
Workshop, Marketing
2020 - 2020
Completed a workshop on Insights Marketing in Lima in 2020.
ILInstituto San Ignacio de Loyola
Diploma / Professional Program, Business Administration
2008 - 2011
Studied Administración de Negocios Internacionales at Instituto San Ignacio de Loyola from 2008 to 2011.
UPUniversidad Ricardo Palma
Undergraduate coursework, Economics and Business
2007 - 2008
Completed coursework in the Faculty of Economic and Business Sciences at Universidad Ricardo Palma through July 2008 (up to 3rd cycle).
Colegio Trilce
High School Diploma, Secondary Education
2001 - 2004
Completed secondary education (up to graduation) at Colegio Trilce from 2001 to 2004.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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