Georgina Ferrante

Designed and optimized information architecture, navigation, and responsive interfaces for over 50 eCommerce platforms in production, improving transactional flows and mobile experience. Systematized UX/UI audits and heuristic inspections integrating AI and analytics, reducing diagnostic times and standardizing usability issue detection.

Designed responsive experiences and interfaces for SaaS/B2B software products, translating functional requirements into clear user flows and high-fidelity prototypes. Collaborated with engineers and developers to structure requirements, document design decisions, and ensure correct technical implementation.

Developed branding, visual hierarchy, and composition projects for various clients, building the visual design foundation applied in interface systems.

Taught theoretical-practical UX/UI and Design Thinking content including research, information architecture, wireframing, prototyping, and interfaces. Mentored student final projects, guiding design problem-solving and creation of functional prototypes in Figma.

Completed a certification in cognition, thought, and language.

Completed a certification in eye tracking and visual perception studies.

Completed training in web development and job skills in alliance with Accenture and L'Oréal.

Completed a course in data visualization.

Completed advanced web layout and HTML web development training.

Completed a specialized program in user experience (UX) design.

Completed a course in UX/UI design with Figma.

Studied Visual Arts, completing up to the third year.