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@georgemarte
Creative CEO and Graphic Designer with a passion for branding.
As the CEO and Founder of Oddest Apparel, I have successfully managed the design, production, and sales of unique apparel, focusing on vintage and upcycled pieces. My role involves developing brand identity and marketing strategies that drive online engagement and optimize the e-commerce experience. Through effective inventory management and vendor relationships, I have ensured consistent brand growth since January 2019.
In addition to my entrepreneurial journey, I have gained valuable experience as a Graphic Designer across various roles. My internship at Tiny Threads Kid allowed me to create tech packs and design logos, while my work with Assist Basketball Network involved leading rebranding efforts and designing marketing materials. At RGA Transportation, I developed marketing materials that brought in over 200 new clients and launched advertising campaigns that increased sales by 25%.
With a Bachelor of Arts in Advertising from Temple University and certifications in AutoCAD, Revit, and Responsive Web Design, I possess a strong foundation in design and marketing. My skills in Adobe Suite, SEO, and e-commerce platforms like Shopify and Squarespace complement my creative abilities, making me a versatile asset in any team.
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Work history, roles, and key accomplishments
Oddest Apparel
Jan 2019 - Present (6 years 10 months)
Manage design, production, and sales of apparel, focusing on vintage and upcycled pieces. Develop brand identity and marketing strategies while optimizing the e-commerce website for improved user experience and sales.
Tiny Threads Kid
Sep 2023 - Dec 2023 (3 months)
Created tech packs for kids' outerwear and researched fashion trends to guide seasonal collections. Designed a logo for a kids' swimwear line and assisted in social media content creation.
Assist Basketball Network
Jul 2023 - Aug 2023 (1 month)
Led rebranding efforts to enhance brand recognition and designed marketing materials. Collaborated on social media campaigns and created sponsorship decks for partnerships.
RGA Transportation
Jan 2020 - Feb 2022 (2 years 1 month)
Developed marketing materials that brought in over 200 new clients and launched advertising campaigns that increased sales by 25%. Designed logos and social media graphics to strengthen branding.
Overbrook West Neighbors
Aug 2021 - Jan 2022 (5 months)
Improved website UI, increasing engagement by 50%. Designed brand assets and standardized brand guidelines to ensure visual consistency across materials.
Degrees, certifications, and relevant coursework
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