At Muse Studio, I design apps and platforms across food ordering, booking, fintech, and Web3. For a commercial food and grocery ordering app, I led user research and usability testing that helped increase order completion by 25% and reduce checkout drop-off by 10%.
At Dyleum, I led research for a decentralized finance platform, contributing to a 60% increase in user engagement and a 45% reduction in drop-off. I also designed interfaces for blockchain wallets, decentralized exchanges, and NFT marketplaces, and implemented gamification elements that increased user retention by 75%.
At Tedbree, I led a team of four in designing solutions to business challenges and overseeing research activities. I also designed Durom's TouchClinic, an end-to-end telemedicine platform, and validated its prototype with patients and a clinical reviewer; all test users completed the booking flow without drop-off.
