At HELLOMEMONEY, I led product design across fintech, travel booking, educational consulting, and corporate services. I redesigned a fintech mobile app, simplifying KYC, transactions, and business registration workflows and reducing key user journey steps by 30–40%.
I also designed travel booking flows for mobile and web, reducing potential drop-offs by an estimated 25%. I built a reusable design system that cut design-to-development turnaround time by 35%.
At SPENDIVE, I designed a spend and procurement platform for SMEs and enterprises, including workflows for requests, approvals, reimbursements, and dashboards. Usability testing helped improve task completion time by 30% across critical workflows.
At AIICOINSURANCE, I redesigned the e-business website, contributing to a reduction in insurance purchase time and an increase in conversions of over 30%. I also managed corporate website content through Joomla CMS, using HTML and CSS for updates. In my AI-native projects, I designed and built MarketMirror with Claude Code and built Lumen using AI-assisted workflows.
