Gbenga matelewawon

Produced 30+ content pieces monthly, including static graphics and short-form video for a Canadian home services marketplace. Owned end-to-end content execution remotely, designing marketing and onboarding collateral.

Owns the entire creative function, building the first design system and content playbook, cutting production turnaround by 35%. Grew engagement 40%+ through short-form video strategy and manages a cross-discipline creative team.

Directed all creative output for a pan-African edtech brand, growing organic reach by 30% in 3 months. Standardised the brand's visual language and mentored junior designers, cutting revision cycles by 25%.

Led creative across four sub-brands, including motion design, social content, and brand identity. Built a motion template library that cut content production time by 30% and standardised campaign rollout.

Designed lyric-based animations and explainer visuals for African music education programs. Improved audience retention and brand recognition by 25% through targeted visual storytelling.

Produced luxury-standard motion graphics for digital magazines featured on E! Entertainment. Cut animation production time by 30% through After Effects workflow and template optimisation.

Created 50+ course preview animations improving student retention by 18%. Streamlined the animation pipeline using After Effects and Premiere Pro templates, reducing onboarding turnaround significantly.

Pursued a Bachelor of Science in Business Administration, with coursework in brand strategy, project management, consumer behavior, and marketing.