Gautam Raj

I am a Senior Software Engineer with 8+ years of experience building and scaling high-performance web, mobile, and video platforms focused on programmatic advertising and monetization. I have led design and delivery of an in-house header bidding solution using Prebid.js, developed backend microservice APIs for ad delivery, and created custom rich media ad formats for cross-device interactive rendering.

Across roles I have owned end-to-end features from design through production, driven technical decisions to improve scalability and maintainability, and partnered with Product, Sales, and Business teams to align technical work with monetization goals. I measure success by platform metrics such as fill rate, win rate, bid density, ad latency, and revenue uplift, and I have reduced dependency on third-party vendors through strategic in-house initiatives.

I am adaptable, rapidly adopt new technologies, and mentor junior engineers while communicating complex trade-offs to non-technical stakeholders. I focus on delivering production-grade systems, reliable operational performance under high traffic, and measurable business impact through technical leadership.