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fridah ndumba

@fridahndumba

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Dynamic Public Relations Officer with expertise in media relations.

Kenya

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What I'm looking for

I am looking for a role that fosters growth, creativity, and collaboration in public relations.

I am a results-driven Public Relations Officer with over two years of experience in developing and implementing successful PR strategies. My expertise lies in media relations, corporate communications, crisis management, and social media. I have a proven track record of enhancing brand visibility and managing public perception effectively.

In my recent role at Turkey LC Waikinki Cloth Line, I developed comprehensive PR strategies that significantly increased media coverage by 60% within two years. I served as the main point of contact between the company and the media, handling press inquiries and coordinating interviews. My ability to draft compelling press releases and manage crisis communication has been instrumental in maintaining a positive brand reputation.

I am currently seeking a public relations support position with an ambitious organization where I can leverage my skills and experience to contribute to the company's success while continuing to grow professionally.

Experience

Work history, roles, and key accomplishments

Public Relations Officer

Turkey LC Waikinki Cloth Line

Jan 2022 - Sep 2023 (1 year 8 months)

Developed and executed comprehensive PR strategies to enhance the company's public image. Managed media relations, drafted press releases, and coordinated interviews. Successfully increased media coverage by 60% within 2 years and oversaw crisis communication strategies.

Media Relations Crisis Management Press Release Writing Event Planning Social Media Management Brand Management Public Speaking Data Analysis

Sales Representative

Bajaj Motorcycle Company

Feb 2021 - Jan 2022 (11 months)

Responsible for checking and reporting on competitor activities, educating residents on product advantages, and issuing merchandise to retailers. Developed new sales strategies to enhance sales performance.

Sales Strategy Competitor Analysis Customer Education Reporting

English Communication Specialist

Muhsin Yarar Clothes Factory

Jan 2021 - Jan 2022 (1 year)

Focused on enhancing communication strategies through excellent written and verbal skills. Managed media relations and content creation while handling crisis communication and public speaking engagements.

Written Communication Media Relations Content Creation Social Media Management Crisis Communications Public Speaking Brand Management

Sales Representative

Bamburi Cement

Jan 2020 - Jan 2021 (1 year)

Engaged in checking competitor activities, reporting on sales strategies, and creating customer relations through frequent site visits. Educated residents on product advantages and managed merchandise distribution.

Sales Reporting Customer Relations Management Competitor Analysis Product Education

Sales Promoter

Shell Oil Company

Jan 2018 - Jan 2019 (1 year)

Promoted brand products by educating customers, handling merchandise, and reporting on competitor brands. Maintained daily progress reports to the company.

Customer Education Competitor Analysis Reporting

Technical Support

Beta Web Computer System

Oct 2016 - Jan 2018 (1 year 3 months)

Provided specialist helpdesk support, resolving user queries and maintaining computer stock. Acted as the first point of contact for technical issues and ensured user satisfaction.

Technical Support Customer Service Communication

Intern

KCB Bank

Mar 2016 - Sep 2016 (6 months)

Assisted customers with revenue payments, handled cash transactions, and supported office activities. Responsible for reporting daily payment activities to the revenue manager.

Customer Service Reporting Office Management