Open to opportunities

Fernando Rochac

@fernandorochac

Message

Design strategist crafting human-centered digital experiences that drive engagement and performance.

El Salvador

Message

What I'm looking for

I seek a collaborative role where I can lead human-centered design and content strategy, drive measurable engagement, and grow within a user-focused, metrics-driven team.

I am a detail-oriented design strategist with hands-on experience creating brand identities, UX/UI flows, and content strategies that connect with demanding audiences. I blend human-centered design with data-driven metrics to deliver measurable impact.

I've led rebranding initiatives, supervised website development to align functionality with creative intent, and produced both digital and print media focused on user needs. My work has strengthened brand presence and converted leads through cohesive cross-channel experiences.

Collaborative and creative, I guide teams to meet metric goals while maintaining brand consistency, using tools like Adobe Creative Suite and content pillars to ensure every deliverable resonates.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Big Hype Marketing

Oct 2024 - Present (11 months)

Developed brand identities and led rebranding initiatives; designed and mapped website user experiences and supervised development to ensure functionality matched creative intent.

Brand Identity UX Design Visual Design Adobe Creative Suite Responsive Design Cross Functional Collaboration Design Systems

Content Strategist

Eva Innocenti

Jan 2023 - Aug 2023 (7 months)

Created content aligned with brand strategy using content pillars and KPIs, driving engagement and strengthening brand presence through data-driven creative approaches.

Content Strategy KPI Analysis Content Production Brand Voice Analytics

Creative Director

Caprice

Jan 2021 - Feb 2022 (1 year 1 month)

Led the creative team to deliver cohesive UX-driven communications that met metric goals and converted leads by aligning digital experiences across channels.

Creative Leadership UX Digital Marketing Team Management Brand Strategy

Content Strategist

Escuela Mónica Herrera

Aug 2020 - Jan 2021 (5 months)

Produced and designed digital and print media focused on user needs, researching target audiences and mapping experiences across touchpoints to improve engagement.

Content Creation Audience Research Print Design User Centered Design Graphic Design Content Production

Education

Degrees, certifications, and relevant coursework

Escuela Mónica Herrera

Bachelor’s Degree, Design Strategy

Bachelor’s Degree in Design Strategy with experience crafting digital experiences through human-centered design and developing brand identities and user experiences.