At Freelance (Independent), I own the design lifecycle for new applications, from discovery sessions with founders through close collaboration with engineering teams. I designed a complex trading platform for beginner and professional users, creating a scalable design system that increased registration trust by 10%.
At Keyworldchi, I redesigned the core dashboard to simplify navigation and reduce user complaints by 80%. I also used competitor benchmarking and user research to redesign feature layouts, increasing new-user signups by 30%, and launched feature bundles with instructional videos that lifted sales by 10%.
