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Felipe Souza Melo

@felipesouzamelo

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I build refined visual identities, digital products, and high-converting campaigns across global brands.

Germany

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What I'm looking for

I'm looking to build impactful, scalable design systems at the intersection of design, technology, and culture, collaborating with multidisciplinary teams in fast-evolving environments.

I've shaped brand, visual, and product design across Omio, Honeypot.io/New Work SE, and international creative teams for 14 years.

At Omio, I designed internal events, merchandising, motion guidelines, and seasonal campaign landing pages that achieved a 28% higher conversion rate through systematic A/B testing. I also partnered with Product and Growth teams on App Store Optimization across global markets.

At Honeypot.io/New Work SE, I led brand evolution across print and digital, created motion systems, and improved B2B conversion rates by 7%. I launched a merchandising strategy that increased user referrals by 160% and delivered 500+ performance ads, video assets, editorial reports, and landing pages.

I enjoy connecting design, technology, and culture through visual storytelling, usability, typography, motion, and AI-driven workflows. I work closely with multidisciplinary teams to create scalable design systems that balance business goals with strong creative output.

Experience

Work history, roles, and key accomplishments

Senior Brand and Visual Designer

Omio.com

Apr 2025 - Jan 2026 (9 months)

Designed on-brand internal events and merchandising initiatives, established motion guidelines, and created landing pages achieving a 28% higher conversion rate through A/B testing. Collaborated with Product and Growth teams to streamline ASO workflows.

Brand Development Motion Graphics Landing Page Design A B Testing App Store Optimization Figma Webflow

Senior Brand and Visual Designer

Honeypot.io / New Work SE

Apr 2020 - Mar 2024 (3 years 11 months)

Led brand evolution initiatives across print and digital touchpoints, created motion systems, improved B2B conversion rates by 7% through A/B testing, and launched a merchandising strategy increasing referrals by 160%. Delivered 500+ performance ads and video assets.

Brand Development Motion Graphics Landing Page Optimization A B Testing Merchandising Marketing Production Figma After Effects

Digital Designer

Loveagency Lithuania

Aug 2019 - Mar 2020 (7 months)

Developed strategic visual identities, designed interactive digital experiences including projects for the Lithuanian National Railway, and delivered packaging, print, and digital products from concept to execution.

Branding Visual Thinking Advergaming Motion Graphics Multichannel Design Figma Illustrator

Visual Designer

Sunset Productions

Mar 2016 - Sep 2018 (2 years 6 months)

Led visual identity and product design for music-industry clients, created innovative packaging and digital products, and conceived visual communication for cultural events attracting 14,000+ attendees. Managed digital content strategy and photoshoots.

Brand Direction Digital Design Packaging Design Art Direction Social Media Content Management Photoshop Illustrator

Art Director

C Queiroz Comunicação

Oct 2015 - Apr 2016 (6 months)

Created and managed visual identities, developed content and websites for multiple clients.

Art Direction Visual Identity Content Development Web Design

Editorial Designer

Totalle & Miraimidia

Nov 2012 - Nov 2013 (1 year)

Executed editorial design projects for children's and teenagers' textbooks.

Editorial Design InDesign Typography

Type Designer

Lab de Tipografia do Agreste

Jul 2011 - Jan 2012 (6 months)

Designed and refined experimental and digital typefaces.

Type Designer Typography

Education

Degrees, certifications, and relevant coursework

Universidade Federal de Pernambuco

Bachelor, Design

2009 - 2014

Activities and societies: Workshop Letters as Form I and II: type 'life' with Catherine Dixon. 2011; Extension student intern of the Typography Laboratory Supervisor: Prof. Me. BUGGY, L. A. C; Exhibitor at 1º Mostra Tipográfica do Agreste. 2010. (exposition); Xylography workshop with J. Borges & Rico Lins. 2015.

Bachelor in Design from Universidade Federal de Pernambuco, completed in 2014.