favour cassidy
@favourcassidy
I turn social content into visibility, qualified leads, and revenue for service brands.
What I'm looking for
I turn quiet brands into visible revenue engines through content strategy, strategic storytelling, and conversion-focused social media systems. At Cassy’s Digital Agency, I helped a travel agency grow post views from 219 to 4.3K in two weeks while building a more consistent lead pipeline.
I’ve also supported visibility and inbound inquiries for Palm Top Hills Real Estate, created high-performing video content at Skiflux, and ran campaigns for AVGA Digital Hub’s remote-work and digital-skills programs. I combine content audits, copywriting, video, analytics, and timely DM follow-up to help CEOs and service brands move from chaotic posting to purposeful content that converts.
Experience
Work history, roles, and key accomplishments
Created high-performing video content with a proven tendency to go viral, driving significant increases in views, engagement, and brand visibility across LinkedIn, Instagram, TikTok, and other platforms.
• Produced compelling videos that consistently outperformed average content, helping client brands break through noise and reach wider audiences quickly.
• Delivered video assets that contribu
Social Media & Content Strategist - Real Estate
Jan 2025 - Present (1 year 8 months)
I support the growth and visibility of a real estate company through Social Media and content strategy, with a focus on attracting buyers and sellers organically.
Key responsibilities:
• Developed and executed Social Media content strategies aligned with real estate business goals
• Planned and optimized content for brand authority and audience engagement
• Created post frameworks and content
Developed and executed content strategy for a small travel agency, increasing post views from 219 to 4.3K in 2 weeks (+~2,000% lift), driving higher engagement and a consistent lead pipeline.
• Conducted in-depth content audits that identified high-performing post types, leading to more strategic storytelling and soft pitches that built audience trust.
• Implemented follow-up systems for comme
As a Social Media Manager, I developed and executed digital strategies that positioned AVGA as a trusted platform for remote work and digital skills training. I focused on driving visibility, engagement, and conversions while supporting key programs such as the September VA Cohort, the Job Accountability Group, and agency-wide campaigns.
Key Achievements
📌 Boosted Visibility & Reach: Increased i
At Springs Farm, I worked directly with the CEO to keep operations running smoothly through top-tier administrative support and process management. I ensured that communication, schedules, and documentation were handled efficiently allowing the CEO to focus on scaling the business.
What I Delivered:
📌Streamlined scheduling & email management, ensuring no missed opportunities.
📌Organized digit
Education
Degrees, certifications, and relevant coursework
Temple gate polythecnic,aba,abia state
Higher National Diploma, Mass Communication/Media Studies
2022 - 2024
Temple Gate Polytechnic
Higher National Diploma, Mass Communication/Media Studies
2022 - 2024
Pursued a Higher National Diploma in Mass Communication/Media Studies from Temple Gate Polytechnic, Aba, Abia State, from June 2022 to September 2024.
Availability
Location
Authorized to work in
Website
linktr.ee/contentwithcassyPortfolio
favourcassidy.lovable.appSalary expectations
Social media
Job categories
Skills
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