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favour cassidy

@favourcassidy

I turn social content into visibility, qualified leads, and revenue for service brands.

Nigeria
Message

What I'm looking for

I’m looking to help CEOs, founders, and service brands turn strategic content into stronger visibility, qualified leads, and measurable revenue through purposeful social media systems.

I turn quiet brands into visible revenue engines through content strategy, strategic storytelling, and conversion-focused social media systems. At Cassy’s Digital Agency, I helped a travel agency grow post views from 219 to 4.3K in two weeks while building a more consistent lead pipeline.

I’ve also supported visibility and inbound inquiries for Palm Top Hills Real Estate, created high-performing video content at Skiflux, and ran campaigns for AVGA Digital Hub’s remote-work and digital-skills programs. I combine content audits, copywriting, video, analytics, and timely DM follow-up to help CEOs and service brands move from chaotic posting to purposeful content that converts.

Experience

Work history, roles, and key accomplishments

Skiflux logoSK
Current

Social Media Content Creator

May 2026 - Present (4 months)

Created high-performing video content with a proven tendency to go viral, driving significant increases in views, engagement, and brand visibility across LinkedIn, Instagram, TikTok, and other platforms.

• Produced compelling videos that consistently outperformed average content, helping client brands break through noise and reach wider audiences quickly.

• Delivered video assets that contribu

Palm Top Hills Real Estate & Networking logoPN
Current

Social Media & Content Strategist - Real Estate

Jan 2025 - Present (1 year 8 months)

I support the growth and visibility of a real estate company through Social Media and content strategy, with a focus on attracting buyers and sellers organically.

Key responsibilities:
• Developed and executed Social Media content strategies aligned with real estate business goals
• Planned and optimized content for brand authority and audience engagement
• Created post frameworks and content

Cassy’s Digital Agency logoCA
Current

Brand Strategist & Visibility Architect

Jan 2025 - Present (1 year 8 months)

Developed and executed content strategy for a small travel agency, increasing post views from 219 to 4.3K in 2 weeks (+~2,000% lift), driving higher engagement and a consistent lead pipeline.

• Conducted in-depth content audits that identified high-performing post types, leading to more strategic storytelling and soft pitches that built audience trust.

• Implemented follow-up systems for comme

AVGA Digital Hub logoAH

Social Media Manager

Aug 2025 - Nov 2025 (3 months)

As a Social Media Manager, I developed and executed digital strategies that positioned AVGA as a trusted platform for remote work and digital skills training. I focused on driving visibility, engagement, and conversions while supporting key programs such as the September VA Cohort, the Job Accountability Group, and agency-wide campaigns.

Key Achievements

📌 Boosted Visibility & Reach: Increased i

Spring's Farms logoSF

Executive Administrative Assistant

Apr 2021 - Sep 2023 (2 years 5 months)

At Springs Farm, I worked directly with the CEO to keep operations running smoothly through top-tier administrative support and process management. I ensured that communication, schedules, and documentation were handled efficiently allowing the CEO to focus on scaling the business.

What I Delivered:

📌Streamlined scheduling & email management, ensuring no missed opportunities.

📌Organized digit

Education

Degrees, certifications, and relevant coursework

TS

Temple gate polythecnic,aba,abia state

Higher National Diploma, Mass Communication/Media Studies

2022 - 2024

TP

Temple Gate Polytechnic

Higher National Diploma, Mass Communication/Media Studies

2022 - 2024

Pursued a Higher National Diploma in Mass Communication/Media Studies from Temple Gate Polytechnic, Aba, Abia State, from June 2022 to September 2024.

Tech stack

Software and tools used professionally

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