Fahreza resta

Researched global cycling, photography, and active-lifestyle communities to identify audience interests and content trends for marketing campaigns. Wrote product and campaign copy, produced and edited short-form video content, planned and managed Meta Ads campaigns, updated Shopify storefront content, and used Google Analytics to monitor website traffic.

Worked directly with clients to understand their brand needs and develop short video marketing. Created short-form video content that enhanced brand storytelling and drove engagement, and wrote high-performing TikTok scripts aligned with client brand personas.

Edited raw footage, scripts, and brand assets into short-form UGC-style video ads for Meta advertising campaigns and organic social media. Developed multiple hook variations and creative angles to strengthen audience engagement and support performance-focused ad creative testing.

Edited short-form vertical videos for Instagram Reels and TikTok, transforming footage, scripts, and brand assets into platform-native content for consumer brands including Philips, Acer, Unilever, and beauty brands. Refined video pacing, visual storytelling, and product messaging to create engaging content tailored to short-form viewing habits.

Planned and executed a TikTok content campaign informed by audience demographic research, generating 32,000+ views. Wrote short-form video copy highlighting the benefits of organic products and experimented with TikTok Ads by testing audience targeting and copy variations.

Grade: 3.60/4.00

Activities and societies: Creative specialist, Public Relations and Project Officer

Bachelor Degree in International Relations with a GPA of 3.60/4.00. Actively volunteered as a Creative specialist, Public Relations and Project Officer.

Completed the Intro to Digital Marketing course, gaining foundational knowledge and skills for a career in digital marketing.

Completed a 3-month Fullstack Digital Marketing program covering CRM, Brand Building, SEO, Copywriting, and META Ads, with a final project managing an organic rice UMKM in Malang.