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Fabrizio CasagrandeFC
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Fabrizio Casagrande

@fabriziocasagrande

Interactive Design Lead at YAMA Group who scaled a clinical simulation platform into a reusable white-label product.

Uruguay
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At YAMA Group, I lead the strategy, design, and delivery of digital products for life-sciences clients, from discovery and MVP definition through launch and iteration. I designed and scaled a case-based clinical simulation platform into a reusable white-label product.

I also led AI-mediated clinical experiences that combined conversational AI, interactive avatars, real-time 3D, and medical content. I established AI-assisted workflows for prototyping, validation, and implementation, while exploring emerging interfaces and technologies for new product opportunities.

My work at YAMA Group also included interactive systems for live events and enablement tools for a commercial organization. These included audience participation, user-generated content, data visualization, multi-screen experiences, and a gamified experience that supported the organization reaching a $2B revenue milestone.

As an Interactive Design Professor at Universidad ORT Uruguay, I designed and delivered courses in UX, product thinking, interactive storytelling, prototyping, and emerging technologies. I guided students from problem definition and research through prototyping and testing, connecting their work with contemporary industry practices.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

OBS Business School logoOS

OBS Business School

Master's Degree, Innovation and Entrepreneurship

2025 - 2026

Grade: 9/10

Master's Degree in Innovation and Entrepreneurship from OBS Business School, Spain, with a grade of 9/10.

Universidad ORT Uruguay logoUU

Universidad ORT Uruguay

Bachelor's Degree, Multimedia Design

2015 - 2020

Grade: 99/100

Bachelor's Degree in Multimedia Design from Universidad ORT Uruguay, with a thesis grade of 99/100.

Tech stack

Software and tools used professionally

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