At PVS LATAM, I create, regionalize, and iterate product content for digital experiences across Latin America. I also contribute to the creation and evolution of the Content Design System and support AI-assisted content automation workflows.
At Banco Galicia, I created and iterated product content while maintaining the brand’s voice and tone, collaborating with leads, researchers, and product designers. At Transbank, I wrote and maintained UX content and defined and applied voice and tone, benchmarking, and storytelling practices.
At Bleett, I designed personalities and style guides for bots and virtual assistants, wrote conversational content, and created flowcharts to document user and bot interactions. I also share UX Writing content on LinkedIn and Instagram, where I’ve built a community of 11,000+ followers.
