Open to opportunities

Ertugrul Cavusoglu

@ertugrulcavusoglu

Message

I build AI-powered products—leading founders and teams to measurable growth in PLG and retention.

United States

Message

What I'm looking for

I’m looking to lead AI-enabled product teams end-to-end—owning vision, roadmap, and reliability—while driving PLG growth through analytics, evals-as-QA, and rapid prompt-to-deploy workflows.

I’m a Product & AI leader with 7+ years across consumer AI, PLG SaaS, and IoT. As a founder-operator (and former Head of Product & Technology), I’ve owned product vision, roadmap, analytics, and AI reliability—shipping measurable gains in retention, activation, monetization, and time-to-value.

Right now, I’m Co‑Founder & CEO (Acting CPO / CAIO) at Mindlid, where I built the founding product org and operating layer across AI, product, mobile, and safety/guardrails, plus launched a measurable v1 scorecard. Previously at Emma Up, I led product execution that delivered 7.8× 6-week retention and supported a modeled ~€50M EBIT impact, and at EMnify I drove +41% activation—while helping UserGuiding grow ARR +500%.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal (ALP)

Current

AI-Led Product (ALP)

Mar 2026 - Present (3 months)

Provides light-touch advisory to startups and VC/accelerator portfolios on AI product strategy and delivery. Advises on prompt/context/workflow design, evals-as-QA, and PLG/growth clinics in a time-boxed format alongside full-time leadership.

AI Product Strategy Prompt Design PLG & Growth Clinics Monetization Strategy Advising Start Ups Product Analytics

Current

Co-Founder & Acting CPO

Current

Mindlid

Feb 2024 - Present (2 years 4 months)

Co-led Mindlid’s product organization and operating layer across AI reliability, evals-as-QA, analytics, and OKR alignment, including bilingual execution (English/Turkish). Launched and iterated v1 with ~50% returning DAU on active days across a 46-country pre-launch alpha, and drove Gemini feature coverage (4×) across embeddings, expressive TTS, and developer showcases.

AI Product Management Context Engineering OKRs

Head of Product & Tech

Emma – The Sleep Company

Mar 2023 - Dec 2024 (1 year 9 months)

Led product and cross-functional execution for Emma Up, owning product strategy, roadmap, growth, and AI/ML direction across Backend, AI, QA automation, Flutter, and Design. Shipped measurable improvements including 7.8× 6-week retention and 20× Month-3 subscription retention, plus a checkout integration that internal readouts attributed to ~€50M incremental EBIT impact in 2024.

Product Strategy AI ML Product Development Product Led Growth Engineering Leadership QA Automation Flutter User Research Analytics

Growth Product Manager

EMnify

Jan 2022 - Mar 2023 (1 year 2 months)

Owned PLG initiatives and led a 5+ person cross-functional team, improving activation and time-to-value through friction/motivation/prompt-driven onboarding changes. Delivered outcomes including +41% user activation in 3 months, a 90% reduction in time-to-value (1h25 to 9m), and +20% signup-to-activation via Salesforce PQL lead quality and conversion improvements.

Interactive Help Design Time To Value Cross functional Leadership

Product Manager

UserGuiding

Jan 2020 - Nov 2021 (1 year 10 months)

Delivered Resource Centers to drive adoption among new Professional Plan users, reaching 60% adoption within 2 months (beta). Drove growth through analytics implementation (BigQuery/PostgreSQL), a Top-5 Product Hunt launch (500+ upvotes), and ARR growth of +500% alongside ~10% MoM, supporting a $1M seed round.

SaaS Product Management Product Launch Resource Center Strategy Product Analytics BigQuery PostgreSQL Monetization & ARR Growth