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Eniola Ajayi-Bembe

@eniolaajayi-bembe

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I build and scale consumer fintech and SaaS products from discovery through launch and growth.

Nigeria

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What I'm looking for

I'm looking to lead product strategy and execution for consumer fintech or SaaS products, partnering with cross-functional teams to turn customer insight into high-quality, measurable product outcomes.

I co-founded PocketApp, formerly Abeg App, and scaled the social payments product from zero to 2M users across iOS and Android in under two years. Following its 2021 acquisition, I continued leading product through 2025, owning discovery, design direction, sprint execution, release quality, and customer-feedback-led roadmaps.

At Zairaa, I led product strategy and people operations for a pre-launch B2C and B2B fintech, defining the MVP, cutting scope by 40%, coordinating UAT, and bringing the product to public release. I built cross-functional operating structures across product, design, engineering, and customer success while shaping GTM content and brand voice.

My product approach combines strategy, QA rigour, and design fluency. I use user research, usability testing, product metrics, and customer insights to improve activation, retention, reliability, and the quality of every release.

Experience

Work history, roles, and key accomplishments

Head of Product & COO

Zairaa

Oct 2025 - Apr 2026 (6 months)

Drove product strategy and people operations at a pre-launch fintech startup, defining the MVP and leading the product to a successful public release within regulatory and resource constraints.

Product Strategy UAT Go To Market Content Strategy Brand Voice

Co-Founder, Product Manager

PocketApp

Jan 2020 - Sep 2025 (5 years 8 months)

Co-founded a social payments app that scaled to 2M users, overseeing the entire product lifecycle from discovery and design to sprint execution and release quality.

Product Management User Research Usability Testing Roadmapping Mixpanel KPI Tracking Incident Response

Product Designer

Smart Applications LLC

Jan 2020 - Apr 2021 (1 year 3 months)

Designed player-facing and admin-facing UI/UX wireframes and high-fidelity dashboards, and built a unified design system across web and mobile.

UI UX Design Wireframing Figma Balsamiq Design Systems Prototyping

Co-Founder, PM & Customer Success Lead

Abeg App

Jun 2019 - Dec 2020 (1 year 6 months)

Co-founded a social payments platform that reached 5,000 downloads in two weeks, and built the customer success function from solo handling to a team of 15+ specialists.

Customer Success Team Leadership User Interviews PRDs Content Strategy