Elvaretta Angelina

I’m a Design Lead and Product Designer with 7+ years of experience bridging visual creativity and UX strategy. I thrive in ambiguous spaces, and I use research and design to bring clarity and alignment across teams and products.

At INA Digital Edu (Digital Edu), I lead design for Rumah Pendidikan, unifying multiple education products into one cohesive experience. I oversee cross-tribe integration delivery, design resource management, and product discovery initiatives to help teams move from intent to execution with confidence.

Previously, as a Senior Product Designer at Govtech Edu, I redesigned workflows to comply with new national regulations—shifting focus from administrative reporting to lecturer growth and development. I led workshops, discovery research, and alignment with government stakeholders, and built scalable design systems through prototyping and user testing across multi-user journeys.

I also shaped consumer and engagement experiences, improving order management flows for Shopper and Driver apps at Happy Fresh through usability testing and prototyping. Along the way, I’ve designed 0→1 concepts—like a fan engagement app blending esports stats with fan experiences—because I care deeply about thoughtful design that balances usability, craft, and real impact.