ELElke Lenders
@elkelenders
Freelance digital storytelling and content strategist with product ownership expertise.
BelgiumWhat I'm looking for
Ik ben een freelance digital storyteller en contentstrateeg met jaren ervaring in contentmarketing, product ownership en websitecoördinatie voor klanten zoals Niko, Aquafin, Too Good To Go, Bekaert, KitchenAid en BESIX. Ik combineer strategisch inzicht uit opleidingen aan Arteveldehogeschool en Vlerick met hands-on tooling- en fotografievaardigheden om impactvolle digitale ervaringen te leveren.
Als project- en productowner leidde ik content- en rebrandingprojecten, ontwikkelde CRM- en contentstrategieën en coördineerde cross-functionele teams; mijn werk is praktisch, resultaatgericht en visueel onderbouwd door fotografie en beeldbewerking.
Experience
Work history, roles, and key accomplishments
SCFreelance Digital Storyteller
Straight Content
Jan 2017 - Present (8 years 10 months)
Freelance digital storyteller providing content strategy, content marketing, product ownership and CRM strategy for clients including Niko, Aquafin, Vandersanden, Too Good To Go, Bekaert, KitchenAid, Fluxys and BESIX; led website product ownership and content coordination projects driving consistent brand storytelling.
Project Manager & Content Marketer
Various Digital Agencies
Jan 2015 - Dec 2017 (2 years 11 months)
Managed digital projects and content marketing initiatives for agency clients, coordinating editorial calendars, stakeholders and deliverables to support campaign execution and client goals between 2015 and 2017.
Digital Marketing & Product Owner (Website)
Optima Bank
Jan 2014 - Dec 2015 (1 year 11 months)
Owned the bank's website product and drove digital marketing initiatives, improving online presence and coordinating cross-functional teams for website delivery during 2014–2015.
Marketing Officer & Digital Lead
ISPC
Jan 2010 - Dec 2013 (3 years 11 months)
Served as marketing medewerker and digital lead, executing marketing campaigns and leading digital initiatives to grow brand visibility from 2010 to 2013.
Education
Degrees, certifications, and relevant coursework
KISP (Kunst- en Inspiratiecentrum voor de Professionele Fotograaf)
Fotografie
2022 -
Undergoing photography training focused on photography and image editing.
VSVlerick Business School
Digital Strategy
2023 - 2023
Completed an executive program in digital strategy covering online business and marketing strategy.
VSVlerick Business School
Sustainability Management
2022 - 2022
Completed the Take The Lead in Sustainability Management executive program focused on sustainability leadership.
ARArteveldehogeschool
Communicatiemanagement, PR
2006 - 2010
Completed a program in communicatiemanagement and public relations, covering communication strategy and PR practices.
Availability
Location
BelgiumAuthorized to work in
Website
straightcontent.beJob categories
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