I've designed complex digital products for KTM, Apple, Bayer, ExxonMobil, and Roche across B2B and B2C environments.
At LX Media for KTM, I helped drive a platform migration from AEM to Storyblok, contributed to a shared multi-brand design system, and validated improvements through multi-market surveys, usability testing, and card sorting.
At Critical Mass for Apple, I shaped information architecture, user flows, wireframes, and interaction patterns for data-heavy enterprise SaaS platforms and dashboards. I also became the main UX contact, mentoring two UI designers through research, stakeholder interviews, testing, and product direction.
I bring end-to-end UX/UI, research, design systems, prototyping, and an active AI-native workflow, collaborating closely with product, engineering, and stakeholders to ship considered experiences.
