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duane primo

@duaneprimo

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I lead integrated marketing and PR creative as a Senior Art Director.

Philippines

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Art Director, 10+ years in, still obsessed with finding visual solutions for communication problems. I really enjoy being able to affect people's decisions and perception with every visual solution I design.

Currently Senior Art Director at Evident Integrated Marketing & PR, leading campaigns for brands like Aboitiz Power, PAL, Pluxee, and GSK — and mentoring our junior art directors along the way, which has become one of the challenging but enjoyable parts of my job.

Before this: led campaign visuals for The Coffee Bean & Tea Leaf at Elevation Partners, created social and e-commerce content for Huggies, Kleenex, and Kotex, ran wayfinding projects start to finish at Steven Leach Manila, and cut my teeth as second-in-command under a creative director at MarketConnect.

I just like solving problems with design. A logo, a full campaign, a poster or motion design work. Always down to talk design, culture, or whatever cool thing just dropped.

Experience

Work history, roles, and key accomplishments

Current

Senior Art Director

Current

Evident Integrated Marketing & PR

Jun 2023 - Present (3 years 3 months)

Worked closely with the creative director and concept team to conceptualize & create campaign materials such as KVs, OOH, Social media, and other touchpoints. Key clients includes, Aboitiz Power, PAL, Pluxee, GSK, and more. I am also tasked to lead and guide Jr. Art directors in their work management and output

Adobe Creative Suite Visual Branding Visual Art Direction Advertising Digital Marketing Social Media Design Supervision Motion Design

Art Director

Evident Integrated Marketing & PR

Mar 2022 - Jun 2023 (1 year 3 months)

Worked as Art Director at Evident Integrated Marketing & PR.

Adobe Creative Suite Advertising Digital Design Social Media Design Art Direction Brand Design

Senior Graphic Designer

Nomads Global Studios

Jan 2021 - Mar 2022 (1 year 2 months)

Working as a part-timer and created social media content, KVs, and e-commerce assets for Kimberly Clarke brands e.g. huggies, Kleenex, Kotex, and Depend. Also worked with their lifestyle brands e.g. Storyseller, an ecommerce platform.

Graphic Design Digital Design Digital Advertising UI

Art Director

Elevation Partners

Mar 2021 - Oct 2021 (7 months)

Worked closely with copy to conceptualize & create campaign visuals, digital materials (mostly for social media), print, and other materials for brands like The Coffee Bean & Tea Leaf, Nono’s, Generika, & The Blue Kitchen.

Art Direction Campaign Art Direction Digital Advertising Advertising Brand Design Campaign Development

Senior Visualizer

MarketConnect Inc.

Jun 2018 - Mar 2021 (2 years 9 months)

I work directly under the creative director. As his second in command, I have to deliver high quality outputs while assisting in the management of the team by providing art direction to junior visualizers and helping deliver their outputs on time.