Looking for a job

Duaa Fatima

@duaafatima1

Social media marketer at HomeBrew Coffee who built its Instagram and Facebook presence from the ground up.

At HomeBrew Coffee, I built the brand’s social media presence from the ground up across Instagram and Facebook. I developed its social strategy and positioning, and established its visual identity and tone of voice.

I planned and executed social campaigns, seasonal promotions, and platform-specific content aligned with business goals. I also directed content production and copywriting.

At KoderLabs, I owned social media strategy for 3–5 international UK and US clients, primarily in healthcare and fintech. I developed platform-specific strategies informed by social media audits, audience research, competitor research, and market research.

I used performance analytics and audience insights to refine content and future strategies, and planned client campaigns from research and strategy through launch and reporting. My work covered Instagram, Facebook, TikTok, LinkedIn, and YouTube.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

HomeBrew Coffee

Dec 2025 - Present (11 months)

Built Homebrew's social media presence from the ground up, owning strategy, brand positioning, creative direction, and day-to-day management across Instagram and Facebook. Developed and executed social campaigns, seasonal promotions, and trend-led content aligned with business goals.

Social Media Strategy Brand Positioning Creative Direction Content Strategy Campaign Management Analytics Community Engagement Copywriting

Social Media Marketing Executive

KoderLabs

Dec 2024 - Nov 2025 (11 months)

Owned social media strategy for 3–5 international clients across the UK and US, primarily in healthcare and fintech, across Instagram, Facebook, TikTok, LinkedIn, and YouTube. Conducted social media audits, audience, competitor, and market research to develop platform-specific strategies and content pillars.