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Dornaz vazifehaali

@dornazvazifehaali

Senior UX/UI & Product Designer at Leroy Merlin Italia, designing a knowledge assistant for 5,000 store staff.

Italy
Message

At Leroy Merlin Italia and Adeo Group, I design logistics, stock management, and supply chain tools used across 52 Italian stores, with pilots in Portugal and France. I also designed an internal conversational knowledge assistant, including its interface, knowledge-base back office, and safeguards for unanswered or confidential information; it’s now in pilot with around 5,000 store staff.

Previously, at WESSCO INTERNATIONAL, I led design for in-flight applications and onboard services for airlines including United, Etihad, and Qatar, and grew the design team from one to six. Earlier, at ZHEJIANG FILO DESIGN CO., LTD, I designed physical products with embedded digital interfaces, three of which reached mass production.

Experience

Work history, roles, and key accomplishments

LG
Current

Senior UX/UI & Service Designer

Leroy Merlin Italia / Adeo Group

Jan 2025 - Present (1 year 9 months)

Designs enterprise logistics, stock management and supply chain tools in Figma, deployed across all 52 Italian stores plus pilots in Portugal and France. Designed an internal knowledge-based conversational assistant now in pilot with around 5,000 store staff.

BG

UX/UI Designer, Design Consultant

Beta 80 Group

Jan 2023 - Dec 2024 (1 year 11 months)

Led UX and service design for Leroy Merlin's enterprise logistics and supply chain tools as an embedded consultant. Designed the national management panel for Atlante's EV charging network and defined the information architecture for Fincantieri's SharePoint-based digital workplace.

Education

Degrees, certifications, and relevant coursework

Politecnico di Milano logoPM

Politecnico di Milano

Master of Arts, Design for Fashion System

2015 - 2018

Master of Arts in Design for Fashion System from Politecnico di Milano, completed in 2018.

University of Tehran logoUT

University of Tehran

Bachelor of Arts, Product Design

2011 - 2015

Bachelor of Arts in Product Design from the University of Tehran, completed in 2015.

Tech stack

Software and tools used professionally

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