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Divyansh Khanna

@divyanshkhanna

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Digital Experience Optimisation intern at ETS who identified 50 Praxis search and AI-visibility gaps.

India

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At ETS, I audited SEO and Answer Engine Optimization for TOEIC, TOEFL, GRE and Praxis webpages, and collaborated with the American team on visibility recommendations. I developed six TOEIC keyword sets, recommended three GRE webpages and identified 50 high-potential visibility gaps for Praxis.

I also built an Excel dashboard covering 700 transactions and $118.7M in sales, where I identified a margin decline across discount bands and a loss in the Enterprise segment. My work spans SEO, digital marketing and analytics, including Power BI dashboards and SQL market analysis.

Experience

Work history, roles, and key accomplishments

Digital Experience Optimisation Intern

ETS

May 2026 - Jul 2026 (2 months)

Conducted SEO and Answer Engine Optimization audits for TOEIC, TOEFL, GRE and Praxis webpages. Collaborated with ETS's American team on SEO and AEO research and digital visibility recommendations.

SEO AEO Keyword Research Competitor Research Google Search Console Content Planning Digital Visibility

SEO Assistant

E Services Infotech

Feb 2024 - Jun 2025 (1 year 4 months)

Supported SEO activities in a family digital marketing business through keyword and competitor research, on-page optimization and internal linking. Worked on content planning and link building to support SEO activities.

SEO Keyword Research Competitor Research On Page SEO Internal Linking Content Planning Link Building

Marketing Assistant Intern

Savison & Company

Jul 2024 - Aug 2024 (1 month)

Engaged advertisement-generated leads through targeted emails and calls. Followed up on enquiries and provided query updates to the manager.

Lead Generation Email Communication Customer Follow up Stakeholder Management

Education

Degrees, certifications, and relevant coursework

University of Delhi

MBA, Business Economics

2025 -

Pursuing an MBA in Business Economics with majors in Analytics and Marketing, expected completion in 2027.

Amity University Kolkata

Bachelor of Business Administration, Business Administration

2022 - 2025

Grade: 87.40%

Activities and societies: Top 10 among 240 peers; 50% Merit Scholarship for 3 consecutive years

Completed Bachelor of Business Administration with 87.40% aggregate, securing First Division with Distinction and ranking in the top 10 among 240 peers.