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Divya Dharshini

@divyadharshini

Senior Product Designer (UX/UI) crafting AI-assisted enterprise SaaS experiences with design systems and measurable usability gains.

India

Message

What I'm looking for

I’m looking to design AI-enhanced enterprise SaaS that turns complex workflows into intuitive, scalable experiences—backed by research, usability improvements, and design systems that speed delivery.

I’m a Senior Product Designer (UX/UI) with 5+ years of experience designing enterprise SaaS, B2B, and AI-assisted products. I focus on simplifying complex workflows into scalable, intuitive experiences across web and mobile.

I lead end-to-end design—discovery, workflow mapping, information architecture, wireframing, prototyping, and developer handoff—while building design systems that teams can actually scale. At Smart Food Safe, I improved demo-to-close outcomes by solving core usability gaps and contributed to a 60% increase in product demo conversions.

I build measurable usability improvements through structured research and evaluation. At YML Labs, I reduced usability defects by 40% using heuristic audits, usability testing, journey mapping, and workflow analysis to guide product roadmap decisions.

I’m especially passionate about AI-enhanced product experiences that balance user needs, business goals, and technical feasibility. I’ve also built and scaled unified enterprise design systems adopted across 80+ products, reducing design delivery time by 25%.

Experience

Work history, roles, and key accomplishments

Senior UX/UI Designer

Smart Food Safe

Nov 2025 - Jun 2026 (7 months)

Led end-to-end product design across discovery, workflow mapping, information architecture, wireframing, prototyping, and design systems while leading a team of six designers. Designed AI-assisted enterprise workflows and operational dashboards, contributing to a 60% increase in product demo conversions and improving usability through heuristic evaluations.

Product Discovery Information Architecture Wireframing Prototyping Design Systems Team Leadership AI Assisted Workflows Dashboards Usability Testing Heuristic Evaluation Interaction Design Enterprise SaaS Design

Senior UX/UI Designer

YML Labs

Jun 2023 - Oct 2025 (2 years 4 months)

Led end-to-end design for B2B and B2C SaaS platforms and dashboards, translating complex workflows into scalable user experiences. Reduced usability defects by 40% via heuristic audits and helped scale a unified design system adopted across 80+ products.

B2C SaaS Workflow Analysis Usability Testing Heuristic Evaluation Design Systems Journey Mapping UX collaboration Agile Ceremonies

Junior Product Designer

TEXmarket Sports (Heini)

Apr 2021 - May 2023 (2 years 1 month)

Designed an interactive 3D product configurator used as a catalog management interface, increasing user engagement by 35% and reducing sales cycle friction in product demos. Conducted qual/quant research including A/B testing, user interviews, and task analysis to prioritize and validate design decisions before engineering.

3D Product Configurator Catalog Manager Dashboards A B Testing User Interviews Task Analysis Interface Design