Dina Sirbu

I’m a Packaging and brand identity designer with 3+ years of agency experience delivering complete visual systems for food, hospitality, retail, and agricultural brands. I specialize in illustration-driven packaging design—from brief and concept through production-ready files and real-world application.

Across my agency work, I’ve managed complex, multi-component brand systems across 20+ SKUs, developed large-scale brandbooks (90–135 pages), and built cross-category packaging suites. I lead projects end-to-end, from client brief through presentation to final production-ready delivery.

My strength is pairing original illustration with practical packaging execution: character design, narrative scenes, and botanical illustration integrated into print-ready dielines. I’m proficient in Adobe Creative Suite, including illustration workflows in Adobe Fresco and Procreate, and I collaborate confidently with teams using Figma and strong typography/color systems.