Dhananjayan Balu

I’m a product-focused UI/UX Designer with 2+ years of experience turning complex, data-heavy workflows into intuitive digital products across AI, B2B, IP analytics, and SaaS. I partner closely with product and engineering teams to ship solutions that deliver measurable business outcomes, and I use Lean UX cycles to keep decisions grounded in both user feedback and monetization goals.

At Hash Agile Technologies, I overhauled a 2006 B2B platform by restructuring information architecture to drive a 40% surge in customer acquisition, and I optimized tiered onboarding to boost premium upgrades by 30% and overall revenue by 28%. I also owned UX for a mobility MVP, validating product–market fit in a 30-day pilot and contributing to seed funding, and designed an enterprise AI Prompt Manager for patent and litigation analytics—supporting 100+ users and improving prompt discoverability by 58%. Through multiple GenAI and no-code initiatives, I’ve reduced deployment time by 40%, cut support queries by 35%, and sped up prompt iteration by 20% while lowering engineering dependency.