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Deshna Vemula

@deshnavemula

AI/ML Engineer at Amazon Ads who improved click-through rate by 18% with a production ranking system serving 500M+ daily ad impressions.

United States
Message

At Amazon Ads, I developed a production ranking system serving 500M+ daily ad impressions at 85ms P99 latency, improving click-through rate by 18%.

I also implemented agentic AI workflows with LangGraph and Model Context Protocol, reducing manual review effort by 40% and shortening review cycles from five days to 18 hours.

For advertising applications, I fine-tuned Llama 3 and Mistral models and built retrieval pipelines across FAISS and Amazon OpenSearch. These efforts improved ROAS prediction accuracy by 15% and Precision@10 by 19%.

Previously at Infosys Finacle, I designed credit risk and fraud detection models for banking clients, achieving 91% precision. I also built cloud-native ML pipelines and automated MLOps workflows that reduced infrastructure costs and model refresh cycles.

Experience

Work history, roles, and key accomplishments

Amazon Ads logoAA
Current

AI/ML Engineer

May 2025 - Present (1 year 4 months)

Developed enterprise scale ranking system using PyTorch, AWS SageMaker, Transformer Models, and Multi Task Learning, serving 500M+ daily ad impressions at 85ms P99 latency, improving Click Through Rate by 18%. Implemented production Agentic AI workflows using LangGraph and Model Context Protocol, reducing manual review effort by 40% and shortening cycles from 5 days to 18 hours.

IF

Machine Learning Engineer

Sep 2020 - Dec 2023 (3 years 3 months)

Designed Credit Risk Modeling and Fraud Detection models using Python, Scikit Learn, LightGBM, and Bayesian Hyperparameter Optimization, achieving 91% precision across 15+ banking clients and 1.2 million in annual fraud reduction. Built cloud native Machine Learning Pipelines using AWS SageMaker, AWS Glue, AWS Lambda, and Amazon S3, reducing infrastructure costs by 28% while maintaining 99.8% plat

Education

Degrees, certifications, and relevant coursework

Rutgers University logoRU

Rutgers University

Master of Science, Computer Science

Pursuing a Master of Science in Computer Science at Rutgers University in New Jersey, USA.

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