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Darshan Sadanand

@darshansadanand

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Creative Lead at Flosum, shaping global B2B SaaS marketing through brand systems, campaigns, and digital design.

India

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What I'm looking for

I'm exploring full-time Creative Lead and Senior Designer roles, as well as design consulting and freelance collaborations.

At Flosum, I led creative strategy and design execution for global marketing initiatives in the B2B SaaS and technology space. I developed brand and campaign creative across digital, web, event, and print channels, and contributed to website redesign initiatives.

My work spans brand identity, digital experiences, sales enablement, and print. I use Adobe Creative Cloud, Figma, and AI-assisted creative workflows to explore concepts and refine work while keeping creative judgment and brand consistency central. I'm exploring full-time Creative Lead and Senior Designer roles, as well as design consulting and freelance collaborations.

Experience

Work history, roles, and key accomplishments

Senior Creative Lead

Flosum

Sep 2024 - Oct 2026 (2 years 1 month)

Led creative strategy and design execution for global marketing initiatives in the B2B SaaS and technology space.
• Developed brand and campaign creative across digital, web, event, and print channels.
• Contributed to website redesign initiatives, translating marketing goals into improved visual communication and user experiences.
• Created marketing collateral, campaign assets, presentations,

Senior Graphic Designer

Webscale Networks

Sep 2020 - Aug 2024 (3 years 11 months)

Supported global marketing by executing end-to-end design, campaign creative, and brand development.
• Led design projects from concept through delivery across digital marketing and print.
• Created reports, infographics, social media assets, and marketing collateral.
• Developed brand guidelines and reusable templates to maintain visual consistency.
• Collaborated with marketing stakeholders to t

Senior Creative Designer

Digipercept

Mar 2019 - Aug 2020 (1 year 5 months)

• Spearheaded the design of diverse digital marketing collateral, including reports, infographics, and social content.
• Ensured a cohesive brand identity across all channels and campaigns, enhancing visual consistency.
• Developed engaging presentations and print materials, elevating corporate branding and merchandise design.

Senior Executive - Creative Designer, Marketing

ArisGlobal

Dec 2016 - Sep 2018 (1 year 9 months)

• Led the creative function for the Global Marketing Team, focusing on website and collateral design.
• Managed design projects for tradeshows, conferences, and seminars to enhance brand visibility.
• Acted as a brand consultant, ensuring adherence across various teams and creating corporate decks.
• Received the Delivery Excellence Award in 2017 for outstanding contributions to the marketin

Senior Creative Designer

Medi Assist Healthcare Services Private Limited

Dec 2015 - Dec 2016 (1 year)

Responsible for creating corporate & in-house print collaterals, EDMs, newsletters, infographics and social media posts for healthcare industry, Patient care vertical more specifically.

Creative Designer

Vizury

May 2013 - Dec 2015 (2 years 7 months)

Designing and developing creative web-based ad banners for retargeting.
Responsible for creating Interactive Creatives (for Desktop & Mobile). Experimenting with designs & CSS animations for A/B testing to improve CTR.

Graphic Designer

Liqwid Krystal

Jul 2010 - Apr 2013 (2 years 9 months)

The company was part of Cafe Coffee Day.
Responsible for creating UI design for applications on touchscreen devices, Branding & print media collateral designs along with audio/video editing for promotions.