At Wonderla Holidays, I designed campaign creatives and visual communication across digital, print, and on-ground touchpoints. I also contributed to off-campus campaign strategies and translated briefs into cohesive visual systems.
As a freelance Brand & UX Designer, I created brand identities and strategies for X9 Concierge and Superrods, and directed UX design for Intellibot, improving chatbot usability and interaction flows.
At Cha. Tea based startup, I led brand identity, social media strategy, user experience, and research for Cha and its verticals. I also designed store visuals and packaging as the brand grew from 1 to 11 outlets.
