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Daria NikulinaDN
Looking for a job

Daria Nikulina

@darianikulina

I design mobile and multi-platform products that simplify complex ideas for millions of users.

Russian Federation
Message

What I'm looking for

I’m looking for a new team where people genuinely care about what they build, respect each other, and enjoy working together.

I led design for Zoozavr at Detmir Tech, one of Russia’s largest pet marketplaces with over one million users, across mobile and web.

I designed Pet Profile from the ground up, helping users create over 200,000 profiles in its first quarter while enabling more personalized recommendations. I balance user research, product metrics, market insights, business goals, and technical constraints to improve conversion and retention.

Across startups, agencies, and social-impact projects, I’ve built mobile apps, web platforms, design systems, visual identities, and internal tools. I actively use AI and vibe coding to turn ideas and prototypes into working products.

Experience

Work history, roles, and key accomplishments

Detmir Tech logoDT

Lead Product Designer

Oct 2021 - May 2026 (4 years 7 months)

Led design for Zoozavr, one of Russia’s largest pet marketplaces with over one million users. I worked on a multi-platform ecosystem built on a shared architecture for three marketplaces, leading design for Zoozavr across mobile and web.
My work ranged from improving core user journeys to building entirely new product experiences. I designed interfaces based on user research, product metrics, and

Sittme-app helps parents and nannies find each other logoSO

Art Director | Mobile Product

Nov 2019 - Dec 2020 (1 year 1 month)

I was responsible for the visual and UX direction of a mobile-first startup, designing core user flows and interfaces for a consumer mobile app.

I created visual guidelines and helped build a warm and recognizable visual style across the product and marketing materials, making sure the brand stayed consistent across all touchpoints.

I maintained high design quality across both product and promot

Volunteer Work for Non-Profit Programs and Organizations logoVO

Volunteer & Social Impact

Jan 2016 - Jan 2019 (3 years)

Worked as a design volunteer with non-profits and joined hackathons alongside developers and social entrepreneurs, contributing to projects tackling social challenges in Russia and Eastern Europe. Key programs: Quests GameChanger (Prague Civil Society, 2018), Innovate 4 Change Chat (Social Innovation Berlin, 2018), Digital Advocacy Workshop (Warsaw, 2016)

VS

Freelance Product & UX/UI Designer

Various Agencies & Startups

Mar 2017 - Nov 2018 (1 year 8 months)

Delivered end-to-end design solutions for startups and agencies, including UX flows, wireframes, interactive prototypes, and high-fidelity UI designs. Developed visual guidelines and partnered with clients to define feature sets and prioritize functionality.

Various Agencies & Startups logoVS

Freelance Product & UX/UI Designer | Web & Mobile Applications

Mar 2017 - Nov 2018 (1 year 8 months)

I started my career working with startups and agencies as a UX/UI designer, delivering end-to-end design solutions across digital products.
Created UX flows, wireframes, interactive prototypes, and high-fidelity UI designs
Developed visual guidelines and maintained design consistency across projects
Partnered with clients to define feature sets, prioritize functionality, and adapt solutions to bus

Freelancer logoFR

Freelance Graphic Designer

Jan 2014 - Apr 2017 (3 years 3 months)

I am a high-level freelance graphic designer, working in the vector style. If you have a project you would like to collaborate on with me, let's discuss it.

My portfolio: https://www.behance.net/Nikulina_Daria

My interests lay in the following fields:

Print design. I create multi-page print and layout design of any complexity: books, catalogs, brochures, year reports, calenders and etc.

Brand

Education

Degrees, certifications, and relevant coursework

BD

British Higher School of Art and Design

Mobile Apps Design

2015 - 2016

Studied mobile apps design at the British Higher School of Art and Design from 2015 to 2016.

BD

British Higher School of Art and Design

Mobile apps design

2015 - 2016

The school is the best secondary art education in art. On their courses working in real business top specialists teach students state-of-the-art design practices. The educational process is going by evenings, holidays and weekends, without an interruption in work practice.

MA

Moscow State University of Printing Arts

Specialist, Graphic Arts

2010 - 2014

Studied graphic arts at the Moscow State University of Printing Arts from 2010 to 2014.

MM

Moscow State University of Printing Arts (MGUP)

Specialist, Graphic artist

2010 - 2014

The top university in printing and publishing in Russia.

Tech stack

Software and tools used professionally

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