
Daria Nikulina
@darianikulina
I design mobile and multi-platform products that simplify complex ideas for millions of users.
What I'm looking for
I led design for Zoozavr at Detmir Tech, one of Russia’s largest pet marketplaces with over one million users, across mobile and web.
I designed Pet Profile from the ground up, helping users create over 200,000 profiles in its first quarter while enabling more personalized recommendations. I balance user research, product metrics, market insights, business goals, and technical constraints to improve conversion and retention.
Across startups, agencies, and social-impact projects, I’ve built mobile apps, web platforms, design systems, visual identities, and internal tools. I actively use AI and vibe coding to turn ideas and prototypes into working products.
Experience
Work history, roles, and key accomplishments
Led design for Zoozavr, one of Russia’s largest pet marketplaces with over one million users. I worked on a multi-platform ecosystem built on a shared architecture for three marketplaces, leading design for Zoozavr across mobile and web.
My work ranged from improving core user journeys to building entirely new product experiences. I designed interfaces based on user research, product metrics, and
Art Director | Mobile Product
Sittme-app
Nov 2019 - Dec 2020 (1 year 1 month)
Directed visual and UX for a mobile-first startup, designing core user flows and interfaces. Created visual guidelines and maintained brand consistency across product and marketing materials, adapting quickly to changing user needs during COVID-19.
Art Director | Mobile Product
Nov 2019 - Dec 2020 (1 year 1 month)
I was responsible for the visual and UX direction of a mobile-first startup, designing core user flows and interfaces for a consumer mobile app.
I created visual guidelines and helped build a warm and recognizable visual style across the product and marketing materials, making sure the brand stayed consistent across all touchpoints.
I maintained high design quality across both product and promot
Volunteer & Social Impact
Jan 2016 - Jan 2019 (3 years)
Worked as a design volunteer with non-profits and joined hackathons alongside developers and social entrepreneurs, contributing to projects tackling social challenges in Russia and Eastern Europe. Key programs: Quests GameChanger (Prague Civil Society, 2018), Innovate 4 Change Chat (Social Innovation Berlin, 2018), Digital Advocacy Workshop (Warsaw, 2016)
Freelance Product & UX/UI Designer
Various Agencies & Startups
Mar 2017 - Nov 2018 (1 year 8 months)
Delivered end-to-end design solutions for startups and agencies, including UX flows, wireframes, interactive prototypes, and high-fidelity UI designs. Developed visual guidelines and partnered with clients to define feature sets and prioritize functionality.
Freelance Product & UX/UI Designer | Web & Mobile Applications
Mar 2017 - Nov 2018 (1 year 8 months)
I started my career working with startups and agencies as a UX/UI designer, delivering end-to-end design solutions across digital products.
Created UX flows, wireframes, interactive prototypes, and high-fidelity UI designs
Developed visual guidelines and maintained design consistency across projects
Partnered with clients to define feature sets, prioritize functionality, and adapt solutions to bus
I am a high-level freelance graphic designer, working in the vector style. If you have a project you would like to collaborate on with me, let's discuss it.
My portfolio: https://www.behance.net/Nikulina_Daria
My interests lay in the following fields:
Print design. I create multi-page print and layout design of any complexity: books, catalogs, brochures, year reports, calenders and etc.
Brand
Education
Degrees, certifications, and relevant coursework
British Higher School of Art and Design
Mobile Apps Design
2015 - 2016
Studied mobile apps design at the British Higher School of Art and Design from 2015 to 2016.
British Higher School of Art and Design
Mobile apps design
2015 - 2016
The school is the best secondary art education in art. On their courses working in real business top specialists teach students state-of-the-art design practices. The educational process is going by evenings, holidays and weekends, without an interruption in work practice.
Moscow State University of Printing Arts
Specialist, Graphic Arts
2010 - 2014
Studied graphic arts at the Moscow State University of Printing Arts from 2010 to 2014.
Moscow State University of Printing Arts (MGUP)
Specialist, Graphic artist
2010 - 2014
The top university in printing and publishing in Russia.
Availability
Location
Authorized to work in
Portfolio
behance.net/Nikulina_DariaSalary expectations
Job categories
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