Daniel Setia Budi

Performed audio transcription, data annotation, data labeling, data evaluation, prompt evaluation, image qualification, assessing image quality, relevance, and annotation accuracy across large datasets while conducting output comparison and validation to ensure dataset consistency and identify artifacts, distortions, labeling errors, and other issues affecting AI model training quality.

Revitalizing stagnant sales caused by outdated marketing materials by collaborating with the marketing team as a freelance graphic designer and illustrator to conceptualize and produce cohesive print and digital collateral, achieving 20%+ higher conversion rates on average while reducing production costs by 10% or more; this has been my most frequent type of freelance work I’ve done.

Redesigned card layouts and enhance card illustrations for an indie tabletop game, including production-ready, space-efficient print cut-out sheets for all cards and accessories, transforming unpolished assets into manufacturable visuals, more than doubling campaign performance and enabling a successful sales test.

Addressed declining user engagement caused by generic, stereotypical sticker designs by creating highly distinctive characters with unique facial and gesture-driven expressions for daily stickers, launching the popular Indonesian series Mushroom Family and Bobo & Lola, restoring demand for paid stickers, surpassing 300,000 cumulative sales, and achieving the No.1 best-selling sticker for two conse

Improved low reach and weak brand trust caused by inconsistent branding and poor design by redesigning the full brand identity, website visuals, and supporting collateral as an intern graphic designer in collaboration with the CEO and marketing team, boosting the brand’s credibility, increasing reach by over 100%, and helping secure a long-term partnership tender with the government of Batu, Indon