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Daniel RochaDR
Open to opportunities

Daniel Rocha

@danielrocha4

Product-minded Senior Software Engineer specializing in React, Next.js, accessibility, and high-performance UI.

Mexico
Message

What I'm looking for

I’m looking for a product-minded role where I can lead frontend engineering, obsess over accessibility and performance, and ship AI-enabled features with strong design systems, observability, and testing—while mentoring teams to deliver outcomes end to end.

I’m a Product-minded Frontend Engineer and Accessibility (A11y) specialist with 12+ years building React and Next.js applications end to end—from customer discovery and UI/UX design to accessible, performant interfaces. I focus on deep design-system craft, frontend performance, and shipping UI that scales across real products.

I’ve led teams across startups and enterprises, increasingly designing and shipping with AI (Claude, Claude Code, AI-assisted development). From architecting LiveKit/WebRTC softphone experiences to building LLM features like conversation summarization and sentiment analysis, I consistently pair engineering rigor with product outcomes—supported by strong observability, testing, and WCAG-aligned implementation.

Experience

Work history, roles, and key accomplishments

TC
Current

Frontend Product Engineer

Tram Case

Dec 2024 - Present (1 year 7 months)

Led frontend for a multi-tenant legal case-management SaaS, building features across leads, billing, and matter management with AI-assisted development. Architected an in-browser softphone with LiveKit/WebRTC and shipped LLM features and observability for the platform.

VE
Current

Founder & Product Engineer

Vetinapp

Jan 2024 - Present (2 years 6 months)

Founded and built veterinapp.mx, a multi-tenant SaaS for veterinary clinics, shaping the product from customer discovery through shipping. Architected per-tenant PostgreSQL on Next.js and implemented accessibility and AI-assisted workflows.

BD
Current

Founder & CEO

Bliss DDM

Jan 2014 - Present (12 years 6 months)

Founded an engineering services company delivering TypeScript solutions across IoT, industrial automation, and SaaS, and consolidated client work into a flagship SaaS product. Shifted the company from services to product and continued building full-stack capabilities and architecture.

NA

Fullstack Tech Lead

Natura

Oct 2023 - Apr 2024 (6 months)

Directed frontend development on a full platform overhaul, improving performance by 60% on large datasets. Led delivery while establishing frontend standards for the initiative.

DI

Tech Lead

Distillery

Feb 2023 - Apr 2024 (1 year 2 months)

Led full-stack TypeScript teams across client projects and established performance and development standards. Supported delivery using React/Next.js with backend services in Nest.js and integrated data and commerce systems.

FL

Senior Fullstack Engineer

Folio Travel (Lemon.io)

Jul 2022 - Mar 2023 (8 months)

Led frontend for a TypeScript app and later served as interim CTO owning the full stack. Shipped a Stripe-based product update (in-app purchases, cart/payment processing, and email notifications) and built a component library and release pipeline.

PS

Frontend Tech Lead

Photobooker / Zenfolio (Truelogic Software)

Nov 2018 - Jan 2020 (1 year 2 months)

Led a 5-developer team building Photobooker's first MVP for a nationwide US launch. Built a Tailwind CSS design system and established Next.js SSR, code splitting, and SEO best practices.

AI

Senior Frontend Developer

American Express / iSeatz

Jul 2014 - Oct 2018 (4 years 3 months)

Worked as a Senior Frontend Developer for American Express / iSeatz from 2014 to 2018.

AN

Frontend Tech Lead

Adesis Netlife

Oct 2013 - Jul 2014 (9 months)

Worked as a Frontend Tech Lead at Adesis Netlife from 2013 to 2014.

IC

Mobile and Web Developer

Ixpan S.A. de C.V.

Jan 2011 - Sep 2013 (2 years 8 months)

Worked as a Mobile and Web Developer at Ixpan S.A. de C.V. from 2011 to 2013.

Education

Degrees, certifications, and relevant coursework

Universidad Tecnológica en Línea (UTEL) - Pearson logoUP

Universidad Tecnológica en Línea (UTEL) - Pearson

Bachelor's Degree in IT Management, IT Management

2015 - 2019

Earned a Bachelor's degree in IT Management with a focus on UX/UI development, design systems architecture, component libraries, and team leadership.

Escuela Superior de Cómputo (ESCOM) - IPN logoEI

Escuela Superior de Cómputo (ESCOM) - IPN

Bachelor's Degree in Computer Science, Computer Science

2010 - 2013

Earned a Bachelor's degree in Computer Science, covering performance optimization, mentoring/training, client communication, and accessibility (A11y) implementation.

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