Daniel Rocha
@danielrocha4
Product-minded Senior Software Engineer specializing in React, Next.js, accessibility, and high-performance UI.
What I'm looking for
I’m a Product-minded Frontend Engineer and Accessibility (A11y) specialist with 12+ years building React and Next.js applications end to end—from customer discovery and UI/UX design to accessible, performant interfaces. I focus on deep design-system craft, frontend performance, and shipping UI that scales across real products.
I’ve led teams across startups and enterprises, increasingly designing and shipping with AI (Claude, Claude Code, AI-assisted development). From architecting LiveKit/WebRTC softphone experiences to building LLM features like conversation summarization and sentiment analysis, I consistently pair engineering rigor with product outcomes—supported by strong observability, testing, and WCAG-aligned implementation.
Experience
Work history, roles, and key accomplishments
Frontend Product Engineer
Tram Case
Dec 2024 - Present (1 year 7 months)
Led frontend for a multi-tenant legal case-management SaaS, building features across leads, billing, and matter management with AI-assisted development. Architected an in-browser softphone with LiveKit/WebRTC and shipped LLM features and observability for the platform.
Founder & Product Engineer
Vetinapp
Jan 2024 - Present (2 years 6 months)
Founded and built veterinapp.mx, a multi-tenant SaaS for veterinary clinics, shaping the product from customer discovery through shipping. Architected per-tenant PostgreSQL on Next.js and implemented accessibility and AI-assisted workflows.
Founder & CEO
Bliss DDM
Jan 2014 - Present (12 years 6 months)
Founded an engineering services company delivering TypeScript solutions across IoT, industrial automation, and SaaS, and consolidated client work into a flagship SaaS product. Shifted the company from services to product and continued building full-stack capabilities and architecture.
Fullstack Tech Lead
Natura
Oct 2023 - Apr 2024 (6 months)
Directed frontend development on a full platform overhaul, improving performance by 60% on large datasets. Led delivery while establishing frontend standards for the initiative.
Tech Lead
Distillery
Feb 2023 - Apr 2024 (1 year 2 months)
Led full-stack TypeScript teams across client projects and established performance and development standards. Supported delivery using React/Next.js with backend services in Nest.js and integrated data and commerce systems.
Backend Tech Lead
Alurx
Feb 2023 - Sep 2023 (7 months)
Led backend development of a TypeScript REST server with Contentful and Shopify headless integrations. Improved deployment time and scaled microservices to high daily transaction volume with strong uptime.
Senior Fullstack Engineer
Folio Travel (Lemon.io)
Jul 2022 - Mar 2023 (8 months)
Led frontend for a TypeScript app and later served as interim CTO owning the full stack. Shipped a Stripe-based product update (in-app purchases, cart/payment processing, and email notifications) and built a component library and release pipeline.
Senior Frontend Engineer
Rivian Automotive (Turing)
Feb 2020 - Feb 2022 (2 years)
Built internal RFQ and supplier management tools processing $50M+ in quotes and accelerated development via a large reusable component library. Led teams, architected a micro-frontend enabling parallel development, and mentored engineers with WCAG 2.1 AA compliance.
Frontend Tech Lead
Photobooker / Zenfolio (Truelogic Software)
Nov 2018 - Jan 2020 (1 year 2 months)
Led a 5-developer team building Photobooker's first MVP for a nationwide US launch. Built a Tailwind CSS design system and established Next.js SSR, code splitting, and SEO best practices.
Senior Frontend Developer
American Express / iSeatz
Jul 2014 - Oct 2018 (4 years 3 months)
Worked as a Senior Frontend Developer for American Express / iSeatz from 2014 to 2018.
Frontend Tech Lead
Adesis Netlife
Oct 2013 - Jul 2014 (9 months)
Worked as a Frontend Tech Lead at Adesis Netlife from 2013 to 2014.
Mobile and Web Developer
Ixpan S.A. de C.V.
Jan 2011 - Sep 2013 (2 years 8 months)
Worked as a Mobile and Web Developer at Ixpan S.A. de C.V. from 2011 to 2013.
Education
Degrees, certifications, and relevant coursework
Universidad Tecnológica en Línea (UTEL) - Pearson
Bachelor's Degree in IT Management, IT Management
2015 - 2019
Earned a Bachelor's degree in IT Management with a focus on UX/UI development, design systems architecture, component libraries, and team leadership.
Escuela Superior de Cómputo (ESCOM) - IPN
Bachelor's Degree in Computer Science, Computer Science
2010 - 2013
Earned a Bachelor's degree in Computer Science, covering performance optimization, mentoring/training, client communication, and accessibility (A11y) implementation.
Tech stack
Software and tools used professionally
GitHub
Kubernetes
GitHub Actions
React Native
MySQL
PostgreSQL
MongoDB
Shopify
Node.js
Django
Next.js
Tailwind CSS
Material-UI
Figma
Jira
styled-components
React Query
JavaScript
TypeORM
Datadog
GraphQL
Socket.IO
Serverless
TypeScript
React Testing Library
WebRTC
React Server
Supabase
Bun
Biome
Chromatic
Playwright
Clerk
LiveKit
Kinde
Vitest
Testcontainers
Vanilla Extract
Agentic
Remix
Greptile
Better Auth
Claude Code
Availability
Location
Authorized to work in
Website
danielrocha.xyzPortfolio
blissddm.xyzSalary expectations
Social media
Skills
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