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Cruz Armstrong

@cruzarmstrong

Graphic designer at Tranzeet TV who refreshed its visual identity and helped grow followers by 39%.

At Tranzeet TV, I led a brand overhaul shaped by fan feedback, helping grow followers from 3,754 to 5,213. I also created visuals and animations, produced YouTube Shorts, and developed social campaigns; the channel’s first video to reach 3 million views was created in 2025.

At TARON, I led the visual brand identity and creative direction, then delivered launch materials and motion design videos showcasing the app. I’ve also created brand identity systems for startups and designed graphics and videos for RCCG THE FATHER'S PLACE, Taste of Africa Vibes, and ETRAVELS AND TOURS.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Taron

Jun 2025 - Present (1 year 4 months)

Led the conceptualization and execution of Taron's visual brand identity including logo, color schemes, typography, and iconography. Directed and delivered launch creatives including social media assets, teaser trailers, product explainers, and ad visuals.

brand identity development Creative Direction Motion Design Graphic Design Product Mockups Campaign Design

Current

Graphic Designer & Social Media Visual Lead

Current

Tranzeet TV

Jan 2024 - Present (2 years 9 months)

Designed and executed high-performing visuals, animations, and YouTube content tailored to audience engagement and brand storytelling. Directed production and editing of YouTube Shorts, improving watch time and retention.

Graphic Design Social Media Content Motion Graphics Video Editing YouTube Content Brand storytelling Data Driven Strategy

Current

Senior Graphic Designer & Social Media Manager

Current

RCCG The Father's Place

Sep 2021 - Present (5 years 1 month)

Lead graphic designer and content creator, delivering branded visuals for events, programs, and social media. Collaborated with social media and PR teams to boost engagement, creating graphics and videos tailored for platforms.

Graphic Design Social Media Management Content Creation Brand Identity Video Editing Print Design

Graphic Designer & Video Editor

Etravels and Tours

Dec 2023 - Present (2 years 10 months)

Produced engaging social media creatives, video ads, motion graphics, and YouTube thumbnails. Made compelling content designs to increase online interaction and visual appeal.

Graphic Design Video Editing Motion Graphics Social Media Creative Youtube Thumbnails

Senior Graphic Designer

Taste of Africa Vibes

Apr 2023 - Present (3 years 6 months)

Designed marketing materials including brochures, posters, presentations, and social media visuals. Contributed to the success of African-themed events by delivering consistent brand styling and visual identity across all touchpoints.

Graphic Design Marketing Materials Brand Style Visual Identity Social Media Visuals

Logo/Brand Designer

Bressla Agro Allied, Harambee Africa, Everything Avoke & Tra

Crafted cohesive brand assets, including logos, color palettes, typography, and imagery. Worked closely with marketing teams to establish and maintain brand consistency, producing materials like brochures, business cards, and website designs.

Brand Identity Design Logo Design Typography Color Palette Marketing Collateral Brand Consistency