Clayton Wibowo
@claytonwibowo
Art Director crafting campaign key visuals across print, digital, and motion.
SingaporeWhat I'm looking for
I’m an Art Director and visual director with an offline and online marketing background, focused on transforming concepts and sketches into clear visual solutions. I’ve developed “key visuals” for pitches and client marketing, producing both printed and digital materials with a strong emphasis on the main key visual.
As a Regional Art Director at Hello Health Group, I helped set and maintain visual standards across 9 countries in Asia, ensuring the brand is projected properly across the globe. I also led concepting and visual creation for World Health Day, health/medical client projects, and supervised motion video, infographics, e-book, TVC, and other digital media content.
My recent roles include Senior Art Director at DBS Bank, supporting brand marketing with offline/online key visuals, social media posts, and internal/external communications (EDM, GDN). Earlier, I led digital creative teams as Creative Group Head and started in design roles focused on key visuals, marketing materials, and layout—building a strong foundation in graphic design, artistic direction, and visual communication.
Experience
Work history, roles, and key accomplishments
Be part of the creative team as Art Director who develop key visuals for pitch and for client's marketing. The following role requires one to produce visuals both printed (poster, 6-sheet, OOH, etc.) and digital (social post, digital banner, etc.), but mainly more onto developing the main key visual.
The projects that has been done is related to property, automotive, and social awareness.
Become the member of regional team, to set the visual standard for 9 countries around Asia, and maintain the brand to be projected properly across the globe.
The other scope of works are:
- Concepting and creating visuals for various World Health Day
- Concepting and designing medical/health clients’ project
- Supervising the visual creation of motion video, infographics, e-book, TVC, and other
Supporting visually for brand marketing team, for the creation of:
- Key visuals for offline and online campaign (such as digibank 4th Anniversary, SR015, SBR014, Reksa Dana, etc.)
- Social media posts
- Internal and external communication visual (EDM, GDN)
- Building wallpaper and stage backdrop
Leading digital creative team (graphic designers and copywriters) on delivering digital marketing contents.
The scope of works are:
- concepting and creating key visuals
- supervising the creation of collaterals based on chosen key visual and creative concept
- managing the work flow between internal team and freelance team
Collaborate with Creative Directors, Art Directors, and Copy Writers on development various visual needs (such as, key visual for creative campaign, social media post, marketing materials, printed ads (wobbler, poster, trolley ads, banner, etc.), and online events)
Clients:
• PermataBank
• Castrol
• Lafz
• Vidoran
• Arla
LAYOUT
• PT PP (Persero) Tbk (magazine and manual guidebook)
• PT Waskita Karya (magazine)
• Lalita Music School (music note book)
• Pyessy Make-up team (marketing portfolio)
• Agencyfish.com (assist on development new magazine layout)
• Tanoto Foundation (booklet design)
SOCIAL MEDIA MANAGING
• Tokosmart (visual and post schedule guideline)
• Cuckoo Indonesia
• Bobazilla (visual, content, and po
Art Director
Clayon
Mar 2016 - Apr 2021 (5 years 1 month)
Directed and produced a range of design deliverables including magazine and guidebook layouts, social media visual guidelines, packaging, event support materials, and marketing/brand support assets. Managed visual and scheduling guidelines for social platforms and supported event and brand campaigns.
• Design key visuals and marketing materials for OPPO (Regional Team based in Malaysia) and Talentkraft (Professional Consulting Firm based in Singapore)
• Leading in-house designer in Indonesia and support on developing foundation for Graphic Design’s business of Brandsbridge.
• Designed key visual and marketing materials for several clients, such as: Binus University, Allianz Indonesia, Ritase.com, KFC Indonesia, etc.
• Creating concept and supervising "Anugerah Kolaborasi" event
• Designed and Layouting internal design needs, such as: branding and employee insight
• Supervise & visual directing for photoshoot & video recording
• Designed key visual and marketing materials for original web series, social media advertisement about national holidays, event booth materials
• Plan and supervise digital campaign for events
• Developed concept and designed marketing materials for events, internal news, & nnew branding
• Clients: Permata Bank, Vespa, Combiphar, Some Local Restaurants, Akzonobel, PT. Indogum, Woods, Boncha, Maybelline, etc.
Education
Degrees, certifications, and relevant coursework
Raffles Commerce and Design Institute
Bachelor's degree, Graphic Design
2010 - 2013
Availability
Location
SingaporeAuthorized to work in
Portfolio
behance.net/claytonwibowo1Job categories
Interested in hiring Clayton?
You can contact Clayton and 90k+ other talented remote workers on Himalayas.
Message ClaytonGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
