Open to opportunities

Claudia Jay

@claudiajay

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Skilled marketing professional with expertise in campaign management.

Sri Lanka

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What I'm looking for

I am seeking a dynamic role that fosters creativity and growth, allowing me to leverage my marketing expertise to drive impactful campaigns.

I am Claudia Jayatilleke, a marketing professional with extensive experience in campaign management, event coordination, and digital marketing strategies. My career has spanned various industries, including global airlines and fashion retail, where I have successfully led marketing teams and executed comprehensive online and offline strategies.

With an MBA and a BBA (Hons) in Business Administration, I have honed my skills in SEM, SEO, and social media management. My role as Assistant Brand Manager at Asiri Hospitals has allowed me to drive growth through innovative marketing initiatives, enhancing patient outreach and brand awareness. I am passionate about creating impactful marketing campaigns that resonate with audiences and foster engagement.

Experience

Work history, roles, and key accomplishments

Current

Assistant Brand Manager

Current

Asiri Hospitals

Dec 2024 - Present (9 months)

Drives growth by identifying new opportunities in healthcare services, enhancing patient outreach, and strengthening market presence. Manages digital marketing efforts, including SEM, social media (FB, IG, LinkedIn, TikTok, YouTube), and performance marketing to boost brand awareness and patient acquisition.

SEM Social Media Marketing Performance Marketing Brand Management Content Strategy

Marketing Manager

Stripes and Checks Inc.

Apr 2023 - Present (2 years 5 months)

Provided expert leadership, shaping marketing strategy and overseeing social media (FB, IG, LinkedIn, TikTok, Youtube), budgets, and events. Drove international growth, exploring new business avenues and markets such as Australia, UK, and Singapore.

Marketing Strategy Social Media Management Budget Management Event Management E Commerce Operations

Marketing Officer

Qatar Airways

Dec 2021 - Present (3 years 9 months)

Led and executed all-encompassing online and offline marketing activities in the Doha region. Successfully organized and managed various events, exhibitions, and sales initiatives.

Marketing Leadership Event Management Branding Media Buying

Marketing Administrator

Hostaway

Jul 2021 - Present (4 years 2 months)

Proficiently created, managed, implemented, and monitored online campaigns. Successfully organized online events and webinars for effective engagement.

Campaign Management Event Coordination SEM SEO Social Media Marketing

Senior Marketing Executive

Avirate (Pvt) Ltd.

Mar 2020 - Present (5 years 6 months)

Managed all aspects of marketing, both online and offline, including press, social media, SMS campaigns, and product photoshoots. Successfully oversaw seasonal launches, sneak peeks, ramp shows, model recruitment, and visual merchandising, ensuring effective concept planning.

Online Marketing Offline Marketing Marketing Campaigns Event Management Visual Merchandising

Online Marketing Executive

GLC Europe

Jul 2019 - Present (6 years 2 months)

Planned, created, implemented, and monitored social media activities. Created comprehensive marketing campaigns to drive engagement and brand visibility.

Social Media Strategy Campaign Development Event Coordination SEO Content Planning

Branding Executive

Macktiles Lanka

Aug 2018 - Present (7 years 1 month)

Responsible for branding initiatives and execution within the company. Contributed to brand positioning and market presence.

Branding Marketing Strategy Market Research Positioning)Advertising

Sales Executive

Adsolutions (Pvt) Ltd

Feb 2018 - Present (7 years 7 months)

Managed sales activities and client relationships. Contributed to achieving sales targets and expanding customer base.

Sales Client Management Negotiation Business Development Customer Service

Education

Degrees, certifications, and relevant coursework

Asia eUniversity

Masters in Business Administration, Business Administration

2023 - 2024

Completed a Master of Business Administration program, enhancing expertise in strategic marketing and business management. Focused on advanced concepts in marketing, finance, and operations.

Lincoln University College

Bachelors in Business Administration, Business Administration

2022 - 2023

Completed a Bachelor of Business Administration (BBA) with a focus on marketing. This top-up program provided in-depth knowledge of business principles and marketing strategies.

CIM, UK

Diploma in Marketing (UK Level 6), Marketing

2021 - 2022

Obtained a Diploma in Marketing from CIM UK, focusing on advanced marketing principles and practices. This qualification enhanced skills in strategic marketing and campaign management.

CIM, UK

Certification in Marketing (UK Level 4), Marketing

2020 - 2021

Achieved a Certification in Marketing from CIM UK, covering foundational marketing concepts and techniques. This certification provided a strong base in marketing communication and digital strategies.

Holy Cross College

G.C.E Advanced Level, Commerce Stream

2015 - 2017

Completed G.C.E Advanced Level in the Commerce Stream, gaining foundational knowledge in business and economics. This included subjects relevant to commerce and management.