At Iceland Foods, I designed integrated retail campaign assets across POS, print, CRM/email, social, web, large-format graphics, and packaging, delivering at least 35 assets per campaign. I also produced print-ready campaign packs for Ireland and Northern Ireland stores.
At Lidl, I created advertising assets for store openings, weekly promotions, and social campaigns across the Republic of Ireland and Northern Ireland, following brand guidelines and managing design proofs.
Now based in Barcelona, I deliver freelance branding, print, and digital design projects for independent clients, from briefs and revisions through final artwork. My work includes campaign assets, logos, packaging, illustrations, and YouTube thumbnails.

