Looking for a job

Christiea Li

@christieali

Message

I design intuitive web and mobile products that simplify complex workflows and improve customer experiences.

United States

Message

What I'm looking for

I'm looking to design intuitive, scalable web and mobile experiences, simplify complex workflows, and collaborate with product managers and engineers from discovery through delivery.

I've designed end-to-end web and mobile experiences at Sadaora, Ferguson, Power Equipment Direct, and Moment Studio, taking products from discovery and research through wireframes, prototypes, testing, and developer handoff.

At Power Equipment Direct, I led UX for 25+ features and redesigned an HVAC sizing calculator into a single-page experience that improved checkout completion by 10%. I enjoy simplifying complex workflows, building scalable UI systems, and partnering closely with product managers, engineers, and stakeholders.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Designer

Current

Sadaora

Feb 2026 - Present (8 months)

Design end-to-end user experiences for web applications, from discovery and wireframes through high-fidelity prototypes. Collaborate with product managers and engineers throughout the product development lifecycle.

UX Design UI Design Wireframing Prototyping User Research Usability Testing Design Systems Interaction Design Figma

Associate Digital Product Designer

Ferguson

May 2024 - Mar 2025 (10 months)

Led end-to-end UX design across multiple responsive web applications, producing 40+ wireframes and interactive prototypes. Conducted user research, workflow analysis, and usability testing throughout the design process.

UX Design Wireframing Prototyping User Research Usability Testing Google Analytics Responsive Design Cross Functional Collaboration

UX Designer

Power Equipment Direct

Jan 2023 - Mar 2025 (2 years 2 months)

Led UX design for 25+ web and mobile features, creating user flows, wireframes, prototypes, and production-ready UI designs. Planned and executed end-to-end design processes including user research and information architecture.

UX Design UI Design Wireframing Prototyping User Research Information Architecture User Flows Mobile Design Cross Functional Collaboration

UX/UI Designer

Moment Studio

Jan 2022 - Dec 2022 (11 months)

Delivered UX/UI solutions for 5+ client projects spanning responsive websites and digital products. Facilitated discovery sessions and produced 50+ wireframes, user flows, and interactive prototypes.