At Kering Eyewear, I coordinate trade marketing and visual merchandising workflows across EMEA, NAM, LATAM and APAC. My work covers POP materials, GWPs, incentives and other promotional assets.
I manage suppliers across a global luxury eyewear portfolio that includes Gucci, Saint Laurent and Balenciaga. Between 2023 and 2026, I managed 1,000+ promotional and trade marketing materials and 1,450+ POP orders across up to 13 brands.
At Safilo Group, I supported the Trade Marketing team with product launch files, demand planning workflows and brand visibility reporting. I also supported GWP development, from supplier scouting and proposal evaluation to coordination of promotional materials and retail execution.
Earlier, across Site by Site, Taccini Retail Consulting and Yogurteria YoForYou, I worked on editorial calendars, copywriting, social media content and promotional activities. I’ve also built two personal product concepts: Like a Local, for authentic local discovery, and Linkero, a promo code platform for creators and affiliate links.
